Business Survivability in Midtown, New York City
StreetSpring's 2026 analysis finds that the best business to open in Midtown is a Chiropractor Office with a 80.8% chance of surviving at least 2 years across the neighborhood on average.
Quick Summary
- Survivability Score: the projected chance a business type lasts two or more years at a specific address
- Best business: a Chiropractor Office in Midtown (80.8% average survival rate, 90.0% at best locations)
- Neighborhood rank: #162 of 180 neighborhoods in and around New York City
- Neighborhood average: 55.9% two-year survival across the business types ranked here
- Coverage: This ranking carries one row per business type and neighborhood. Its score is the projected chance of lasting two or more years, averaged across the price points StreetSpring scores separately in the tool (most types have 5). The 10 business types here are base types; the tool offers 500+ business types, counting each type at each of its price points.
- Rankings updated quarterly with latest market data
- Detailed methodology
Last reviewed: October 2026 by Robert Koons, Founder & CEO, StreetSpring
In this article:
- Summary
- Is Midtown a good place to start a business?
- How to find the best location
- Best businesses to open
- How much money could a business make?
- What businesses should open next?
- Frequently Asked Questions
Summary
StreetSpring's 2026 analysis finds that the best business to open in Midtown is a Chiropractor Office with a 80.8% chance of surviving at least 2 years across the neighborhood on average, with the best locations offering a 90.0% chance; next is a Physical Therapy Clinic with a 67.0% chance, followed by a Convenience Store with a 83.8% chance.
Is Midtown a good place to start a business?
Midtown holds the #162 position of 180 neighborhoods in and around New York City for new business survivability, with an average score of 55.9% across the business types ranked there.
- For the top-ranked business type, the best addresses in Midtown score 9.2 points higher on the two-year chance than its average there.
- However, those high-scoring categories placed at the least-competitive addresses in Midtown often fall well below average. Picking the right block (not just the right neighborhood) is what actually determines survivability.
- Midtown's employment rate of 95.6% and housing vacancy rate of 29.9% are two of the Census inputs StreetSpring's model reads for this neighborhood.
Employment and housing vacancy figures sourced from the U.S. Census Bureau American Community Survey.
How can you find the best location to open a business in Midtown?
With StreetSpring, location selection in Midtown moves from guesswork to a precise, address-level survivability score for any business type you're considering. StreetSpring's 2026 analysis identifies this area as the top location for a Chiropractor Office in Midtown:
This map shows the optimal location for a Chiropractor Office in Midtown based on StreetSpring's 2026 survivability analysis. Market conditions are changing daily, and it is best to use StreetSpring's most up-to-date data. The prediction model incorporates hundreds of location-specific factors, including competitive density, forecasted consumer spending, mobility patterns, and Revenue Capture Score.
Check if this location is still available →
What are the best businesses to open in Midtown?
| # | Business type | Chance of lasting two or more years at a good address |
|---|---|---|
| 1 | Chiropractor Office | 90.0% |
| 2 | Physical Therapy Clinic | 85.8% |
| 3 | Convenience Store | 84.6% |
| 4 | Clothing Store | 84.1% |
| 5 | Cafe | 84.0% |
| 6 | Coffee Shop | 84.0% |
| 7 | Bar | 84.0% |
| 8 | Spa | 84.0% |
| 9 | Hair Salon | 84.0% |
| 10 | Gym | 84.0% |
Ties at a good address: Cafe, Coffee Shop, Bar, Spa, Hair Salon and Gym are tied. A tie is a tie: the rank column is the published file's order, which looks at the average and the best address next.
Highest Survivability in Midtown
- #1 Chiropractor Office: 80.8% on average across Midtown; best at 90.0%, challenging at 56.0%.
- #2 Opening a Physical Therapy Clinic in Midtown shows 67.0% average survivability. Top locations reach 87.9%; lower-end sites show 56.0%.
- #3 Convenience Store (Ranked #3): 83.8% average in Midtown. Best-case storefronts: 85.0%. Challenging locations: 63.8%.
- #4 Clothing Store is ranked #4 for top businesses to open in Midtown: 81.8% chance on average, best at 85.0%, challenging at 56.6%.
- #5 Cafe: 81.7% on average across Midtown; best at 84.0%, challenging at 48.0%.
Strong Performers in Midtown
- #6 Opening a Coffee Shop in Midtown shows 81.6% average survivability. Top locations reach 84.0%; lower-end sites show 48.4%.
- #7 Bar (Ranked #7): 81.5% average in Midtown. Best-case storefronts: 84.0%. Challenging locations: 48.0%.
- #8 Spa is ranked #8 for top businesses to open in Midtown: 79.9% chance on average, best at 84.0%, challenging at 48.0%.
- #9 Hair Salon: 78.5% on average across Midtown; best at 84.0%, challenging at 48.0%.
- #10 Opening a Gym in Midtown shows 74.5% average survivability. Top locations reach 84.0%; lower-end sites show 48.0%.
Top 3 Compared Nationally
- Chiropractor Office: See how this compares to other cities →
- Physical Therapy Clinic: See how this compares to other cities →
- Convenience Store: See how this compares to other cities →
How much money could a business in Midtown make?
Best location vs. average location
Based on StreetSpring's 2026 analysis, selecting a storefront that StreetSpring ranks in the top tier for your business type in Midtown starts with the Revenue Capture Score, the most important factor in choosing a location: StreetSpring's estimate of the revenue a business can capture at that address.
How StreetSpring calculates location value
- Different business models thrive in different micro-locations.
- Location is the part of survivability you can measure in advance: the concept, the pricing and the operator are yours to judge.
- The Revenue Capture Score is the most important factor in choosing a location: it is StreetSpring's estimate of the revenue a business can capture at that address.
- StreetSpring scores survivability down to the exact storefront location.
What businesses should open next in Midtown?
The top businesses to open next in Midtown:
- Chiropractor Offices: 80.8% average survival rate, 90.0% at the best address
- Physical Therapy Clinics: 67.0% average survival rate
- Convenience Stores: 83.8% average survival rate
Market conditions are changing daily, and it is best to use StreetSpring's most up-to-date data. StreetSpring's training dataset includes millions of transactions and business lifecycle events. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool. Midtown's 95.6% employment rate and 29.9% housing vacancy rate are two of the Census characteristics the model reads when it ranks business types here. StreetSpring regularly updates survivability scores for available locations: check the live tool now to see which storefronts in Midtown are currently available and how they score.
See the Survivability Score for your new business
Related Articles:
- See the New York City Business Survivability Rankings
- See the New York City Neighborhood Survivability Rankings
- Explore Chiropractor Office survivability across New York City neighborhoods
Frequently Asked Questions
Here are the most common questions about opening a business in Midtown.
What type of business should you rent your Midtown storefront to?
The analysis is clear: in Midtown, Chiropractor Offices, Physical Therapy Clinics, and Convenience Stores consistently score highest on survivability, giving landlords the best chance of retaining tenants for two or more years.
- Location is the part of survivability you can measure in advance: the concept, the pricing and the operator are yours to judge.
- StreetSpring scores survivability down to the exact storefront location. StreetSpring allows property owners to evaluate any address against 500+ business types, so you can prioritize the categories that score highest at your specific location.
Related: See How Landlord Representatives in New York City Can Reduce Vacancy & Increase Tenant Longevity
Should you rent your Midtown storefront to a Chiropractor Office?
According to our 2026 survivability model, a Chiropractor Office leads all business categories for Midtown landlords: 90.0% at the best addresses and 56.0% at the most challenging ones in this neighborhood.
- StreetSpring scores survivability down to the exact storefront location.
What should I consider when opening a business in Midtown?
Don't commit to a storefront in Midtown without first checking its Survivability Score: two addresses on the same block can carry different projected chances.
- StreetSpring's proprietary Revenue Capture Score, the revenue a business can capture at a specific address, is the factor that matters most when choosing where to open.
- These insights come from StreetSpring's exclusive, in-house forecasting models.
- The most current survivability data for Midtown is on StreetSpring, and a free 10-minute trial is enough to check your specific address.
See the best place for your business at StreetSpring.
StreetSpring combines proprietary data with advanced analytics to predict which businesses will succeed. Aggregated survivability rankings for New York City are available in machine-readable format for research and integration purposes.
Full dataset for New York City: /resources/data/new-york-city-survivability-scores-2026.csv: includes all business subtypes, all neighborhoods, survivability scores, and tier assignments. Licensed under CC BY 4.0.