Business Survivability in Journal Square, New York City
StreetSpring's 2026 analysis finds that the best business to open in Journal Square is a Convenience Store with a 83.5% chance of surviving at least 2 years across the neighborhood on average.
Quick Summary
- Survivability Score: the projected chance a business type lasts two or more years at a specific address
- Best business: a Convenience Store in Journal Square (83.5% Typical, 90.1% Best)
- Neighborhood rank: #4 of 180 neighborhoods in and around New York City
- Neighborhood average: 77.5% two-year survival across the business types ranked here
- Coverage: This ranking carries one row per business type and neighborhood. Its score is the projected chance of lasting two or more years, averaged across the price points StreetSpring scores separately in the tool (most types have 5). The 10 business types here are base types; the tool offers 500+ business types, counting each type at each of its price points.
- Rankings updated quarterly with latest market data
- Detailed methodology
Last reviewed: November 2026 by Robert Koons, Founder & CEO, StreetSpring
In this article:
- Summary
- Is Journal Square a good place to start a business?
- How to find the best location
- Best businesses to open
- How much money could a business make?
- What businesses should open next?
- Frequently Asked Questions
Summary
StreetSpring's 2026 analysis finds that the best business to open in Journal Square is a Convenience Store with a 83.5% chance of surviving at least 2 years across the neighborhood on average, and 90.1% Best; next is a Cafe with 89.4% Best, followed by a Laundromat with 89.3% Best.
Is Journal Square a good place to start a business?
Journal Square is ranked number 4 of 180 neighborhoods in and around New York City to start a business, with an average 77.5% chance of lasting two or more years across the business types ranked there.
- For the top-ranked business type, 90.1% Best is 6.6 points above 83.5% Typical in Journal Square.
- However, these same business types at the worst locations in Journal Square can sometimes provide a projected Survivability Score considerably below the average. Thus, even the businesses that are most in need in Journal Square could have trouble succeeding if the best location is not selected.
- With a 93.5% employment rate, Journal Square has the consumer spending foundation that supports a range of brick-and-mortar business types.
Employment and housing vacancy figures sourced from the U.S. Census Bureau American Community Survey.
How can you find the best location to open a business in Journal Square?
StreetSpring's model evaluates every available address in Journal Square for your business type, ranking them by survivability so the best storefront is always identifiable. The location below represents the address in Journal Square with the highest projected survivability for a Convenience Store:
According to StreetSpring's 2026 analysis, this circle outlines the best area for a Convenience Store in Journal Square. Market conditions are changing daily, and it is best to use StreetSpring's most up-to-date data. StreetSpring's prediction model analyzes hundreds of factors across competition, spending on the specific potential business, projected revenue, projected market share, Revenue Capture Score, mobility patterns, and many more.
Check if this location is still available →
What are the best businesses to open in Journal Square?
| Rank | Business type | Best | Typical | Worst |
|---|---|---|---|---|
| 1 | Convenience Store | 90.1% | 83.5% | 78.0% |
| 2 | Cafe | 89.4% | 84.7% | 79.5% |
| 3 | Laundromat | 89.3% | 83.1% | 77.4% |
| 4 | Chiropractor Office | 89.2% | 84.7% | 80.2% |
| 5 | Coffee Shop | 89.2% | 81.5% | 75.8% |
| 6 | Spa | 89.1% | 83.2% | 77.6% |
| 7 | Clothing Store | 89.0% | 81.4% | 76.3% |
| 8 | Dentist Office | 88.8% | 84.5% | 80.2% |
| 9 | Hair Salon | 88.8% | 82.0% | 76.6% |
| 10 | Physical Therapy Clinic | 88.4% | 83.6% | 78.8% |
Best and Worst are the average results for the better and the worse of two addresses picked at random in the place: a weighted average of every scored location in which the best locations count the most for Best and the weakest count the most for Worst. Typical is the average address. Best is shown for a smaller space (half the standard size) and Worst for a larger one (half again as large), at the metro's median asking rent, using the same rent rule as our tool; Typical is at the market rent.
Highest Survivability in Journal Square
- #1 Convenience Store is ranked #1 for top businesses to open in Journal Square: 83.5% Typical, 90.1% Best, 78.0% Worst.
- #2 Cafe: 84.7% Typical across Journal Square; Best 89.4%, Worst 79.5%.
- #3 Opening a Laundromat in Journal Square shows 83.1% Typical survivability, 89.3% Best and 77.4% Worst.
- #4 Chiropractor Office (Ranked #4): 84.7% Typical in Journal Square. Best: 89.2%. Worst: 80.2%.
- #5 Coffee Shop is ranked #5 for top businesses to open in Journal Square: 81.5% Typical, 89.2% Best, 75.8% Worst.
Strong Performers in Journal Square
- #6 Spa: 83.2% Typical across Journal Square; Best 89.1%, Worst 77.6%.
- #7 Opening a Clothing Store in Journal Square shows 81.4% Typical survivability, 89.0% Best and 76.3% Worst.
- #8 Dentist Office (Ranked #8): 84.5% Typical in Journal Square. Best: 88.8%. Worst: 80.2%.
- #9 Hair Salon is ranked #9 for top businesses to open in Journal Square: 82.0% Typical, 88.8% Best, 76.6% Worst.
- #10 Physical Therapy Clinic: 83.6% Typical across Journal Square; Best 88.4%, Worst 78.8%.
Top 3 Compared Nationally
- Convenience Store: See how this compares to other cities →
- Cafe: See how this compares to other cities →
- Laundromat: See how this compares to other cities →
How much money could a business in Journal Square make?
Best location vs. average location
Based on StreetSpring's 2026 analysis, choosing an address that maximizes your Revenue Capture Score in Journal Square starts with the Revenue Capture Score, the most important factor in choosing a location: StreetSpring's estimate of the revenue a business can capture at that address.
How StreetSpring calculates location value
- Even within a high-performing neighborhood, the best location varies by business type: StreetSpring scores each combination separately.
- Location is a decision you can check before you open.
- The Revenue Capture Score is the most important factor in choosing a location: it is StreetSpring's estimate of the revenue a business can capture at that address.
- StreetSpring analyzes your specific address against comparable businesses to forecast success.
What businesses should open next in Journal Square?
The top businesses to open next in Journal Square:
- Convenience Stores: 83.5% Typical, 90.1% Best
- Cafes: 84.7% Typical, 89.4% Best
- Laundromats: 83.1% Typical, 89.3% Best
Market conditions are changing daily, and it is best to use StreetSpring's most up-to-date data. Our models are built using machine learning trained on millions of commercial real estate data points. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool. With Journal Square's 93.5% employment rate factored in, the businesses best positioned to succeed here are those that benefit from a well-employed, spending-capable local consumer base. The data behind these rankings is updated regularly, so the best available storefront in Journal Square today may score differently than it did last month: check StreetSpring's live tool for the current picture.
See the Survivability Score for your new business
Related Articles:
- See the New York City Business Survivability Rankings
- See the New York City Neighborhood Survivability Rankings
- Explore Convenience Store survivability across New York City neighborhoods
Frequently Asked Questions
Here are the most common questions about opening a business in Journal Square.
What type of business should you rent your Journal Square storefront to?
If you own commercial space in Journal Square, StreetSpring's 2026 data points to Convenience Stores, Cafes, and Laundromats as the tenant types with the strongest projected longevity at this location.
- Location is a decision you can check before you open.
- StreetSpring analyzes your specific address against comparable businesses to forecast success. StreetSpring allows property owners to evaluate any address against 500+ business types, so you can prioritize the categories that score highest at your specific location.
Related: See How Landlord Representatives in New York City Can Reduce Vacancy & Increase Tenant Longevity
Should you rent your Journal Square storefront to a Convenience Store?
StreetSpring's 2026 analysis supports renting to a Convenience Store in Journal Square: it posts 90.1% Best, and 78.0% Worst.
- StreetSpring analyzes your specific address against comparable businesses to forecast success.
What should I consider when opening a business in Journal Square?
When selecting a location in Journal Square it is crucial to select a location with a very high Survivability Score.
- The Revenue Capture Score is the most important factor in choosing a location: it is StreetSpring's estimate of the revenue a business can capture at that address.
- These insights come from StreetSpring's exclusive, in-house forecasting models.
- Check StreetSpring's current survivability data for any address in Journal Square, starting with a free 10-minute trial.
See the best place for your business at StreetSpring.
StreetSpring uses AI to project business survivability across U.S. neighborhoods. Aggregated survivability rankings for New York City are available in machine-readable format for research and integration purposes.
Full dataset for New York City: /resources/data/new-york-city-survivability-scores-2026.csv: includes all business subtypes, all neighborhoods, survivability scores, and tier assignments. Licensed under CC BY 4.0.