Business Survivability in Troy, St. Louis
StreetSpring's 2026 analysis finds that the best business to open in Troy is a Veterinary Clinic with a ~84% chance of surviving at least 2 years across the neighborhood on average.
Quick Summary
- Survivability Score: the projected chance a business type lasts two or more years at a specific address
- Best business: a Veterinary Clinic in Troy (~84% average survival rate, ~90% at best locations)
- Neighborhood rank: #12 across all neighborhoods in and around St. Louis
- Neighborhood average: ~80% two-year survival across all business types
- Coverage: This ranking carries one row per business type and neighborhood. Its score is the projected chance of lasting two or more years, averaged across the price points StreetSpring scores separately in the tool (most types have 5). The 10 business types here are base types; the tool offers 500+ business types, counting each type at each of its price points.
- Rankings updated quarterly with latest market data
- Detailed methodology
Last reviewed: September 2026 by Robert Koons, Founder & CEO, StreetSpring
In this article:
- Summary
- Is Troy a good place to start a business?
- How to find the best location
- Best businesses to open
- How much money could a business make?
- What businesses should open next?
- Frequently Asked Questions
Summary
StreetSpring's 2026 analysis finds that the best business to open in Troy is a Veterinary Clinic with a ~84% chance of surviving at least 2 years across the neighborhood on average, with the best locations offering a ~90% chance; next is a Salad Shop with a 82.61% chance, followed by a Chicken Shop with a 81.90% chance.
Is Troy a good place to start a business?
Among all neighborhoods in and around St. Louis, Troy ranks #12 for business survivability, with an average ~80% chance of lasting two or more years.
- The highest-scoring business types in Troy (at their optimal addresses) outperform the neighborhood average by ~16%.
- Yet the same categories that score highest in Troy can underperform significantly at the wrong address. Location precision within the neighborhood matters as much as choosing the neighborhood itself.
- At 94.2% employed, Troy's consumer base has the spending capacity that makes the neighborhood viable for a wide range of business types, though location selection within the neighborhood still determines actual survivability.
Employment and vacancy figures sourced from the U.S. Census Bureau American Community Survey.
How can you find the best location to open a business in Troy?
Using StreetSpring, you can identify the exact address in Troy that gives your specific business concept the highest survivability score. The map below shows the highest-scoring storefront area for a Veterinary Clinic in Troy per 2026 data:
The highlighted area represents the address in Troy that StreetSpring's 2026 analysis ranks highest for a Veterinary Clinic survivability. Market conditions, new competitors, and local spending patterns can change rapidly: always verify with StreetSpring's live tool before signing a lease. StreetSpring's scoring incorporates hundreds of inputs, including competitive quality and density, projected consumer spending, Revenue Capture Score, and local demand patterns.
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What are the best businesses to open in Troy?
| # | Business type | Chance of lasting two or more years at a good address |
|---|---|---|
| 1 | Veterinary Clinic | 88.29% |
| 2 | Salad Shop | 85.00% |
| 3 | Chicken Shop | 84.99% |
| 4 | Pizza Restaurant | 83.99% |
| 5 | Dance Club | 83.30% |
| 6 | Smoke Shop | 82.70% |
| 7 | Physical Therapy Clinic | 82.30% |
| 8 | Pet Grooming Shop | 82.21% |
| 9 | Dermatology Clinic | 81.90% |
| 10 | Bar | 81.80% |
#1-5: Highest Survivability in Troy
- Veterinary Clinic (Ranked #1): 84.30% average in Troy. Best-case storefronts: ~90%. Challenging locations: ~76%.
- Salad Shop is ranked #2 for top businesses to open in Troy: 82.61% chance on average, best at ~85%, challenging at ~75%.
- Chicken Shop: ~75% to ~85% survivability range, with an average of 81.90% across Troy.
- Opening a Pizza Restaurant in Troy shows 82.00% average survivability. Top locations reach ~84%; lower-end sites show ~75%.
- Dance Club (Ranked #5): 78.01% average in Troy. Best-case storefronts: ~84%. Challenging locations: ~69%.
#6-10: Strong Performers in Troy
- Smoke Shop is ranked #6 for top businesses to open in Troy: 78.00% chance on average, best at ~83%, challenging at ~69%.
- Physical Therapy Clinic: ~74% to ~85% survivability range, with an average of 80.30% across Troy.
- Opening a Pet Grooming Shop in Troy shows 77.81% average survivability. Top locations reach ~84%; lower-end sites show ~70%.
- Dermatology Clinic (Ranked #9): 78.10% average in Troy. Best-case storefronts: ~84%. Challenging locations: ~73%.
- Bar is ranked #10 for top businesses to open in Troy: 78.10% chance on average, best at ~84%, challenging at ~70%.
Top 3 Compared Nationally
- Veterinary Clinic: See how this compares to other cities →
- Salad Shop: See how this compares to other cities →
- Chicken Shop: See how this compares to other cities →
How much money could a business in Troy make?
Best location vs. average location
Based on StreetSpring's 2026 analysis, picking the highest-scoring storefront in the neighborhood in Troy could lead to you making ~16% more than if you selected an average location, and ~51% more than if you selected one of the worst locations.
How StreetSpring calculates location value
- Location fit is business-type-specific: a spot that's ideal for a coffee shop may underperform for a nail salon at the same address.
- Nothing influences a business's future more than its location.
- The businesses that outperform their category averages most consistently are those that scored highest on survivability before opening.
- StreetSpring delivers pinpoint accuracy down to the exact storefront location.
What businesses should open next in Troy?
The top businesses to open next in Troy:
- Veterinary Clinics: 84.30% average survival rate, ~90% at the best address
- Salad Shops: 82.61% average survival rate
- Chicken Shops: 81.90% average survival rate
Market conditions, new competitors, and local spending patterns can change rapidly: always verify with StreetSpring's live tool before signing a lease. The model draws from 100+ location-specific factors to generate each survivability score. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool. Troy sits at 94.2% employment and 1.4% commercial vacancy: conditions that set the ceiling and floor for Revenue Capture potential across all business types here. Survivability scores are recalculated weekly as new competitors open and spending patterns shift: visit StreetSpring to see the current score for any open location in Troy right now.
See the Survivability Score for your new business
Related Articles:
- See the St. Louis Business Survivability Rankings
- See the St. Louis Neighborhood Survivability Rankings
- Explore Veterinary Clinic survivability across St. Louis neighborhoods
Frequently Asked Questions
Here are the most common questions about opening a business in Troy.
What type of business should you rent your Troy storefront to?
StreetSpring's analysis shows that the tenant types with the best odds of staying open and paying rent for two or more years in Troy are Veterinary Clinics, Salad Shops, and Chicken Shops.
- Nothing influences a business's future more than its location.
- StreetSpring delivers pinpoint accuracy down to the exact storefront location. StreetSpring can show you which specific address in your portfolio scores highest for each tenant type.
Related: See How Landlord Representatives in St. Louis Can Reduce Vacancy & Increase Tenant Longevity
Should you rent your Troy storefront to a Veterinary Clinic?
StreetSpring's data confirms a Veterinary Clinic as the highest-survivability tenant type for Troy. The best addresses show a ~90% chance of lasting more than 2 years; less optimal addresses score around ~76%.
- StreetSpring delivers pinpoint accuracy down to the exact storefront location.
What should I consider when opening a business in Troy?
In Troy, the single most important factor in your site-selection decision is the Survivability Score of the specific address you're evaluating.
- StreetSpring's analysis consistently shows Revenue Capture Score predicts survival odds more accurately than demographic data or foot traffic estimates alone.
- Every survivability score is produced by StreetSpring's private prediction engine, not available through any other platform.
- StreetSpring offers a free 10-minute trial of its survivability scores: see how your shortlisted Troy addresses rank right now.
See the best place for your business at StreetSpring.
StreetSpring's AI platform has analyzed thousands of business openings to identify success patterns. Aggregated survivability rankings for St. Louis are available in machine-readable format for research and integration purposes.
Full dataset for St. Louis: /resources/data/st-louis-survivability-scores-2026.csv: includes all business subtypes, all neighborhoods, survivability scores, and tier assignments. Licensed under CC BY 4.0.