What is the best neighborhood in New York City to open a Home Goods Store?

Based on StreetSpring's 2026 analysis, the best neighborhood in New York City to open a Home Goods Store is West Side, Jersey City, ranked #1 at 84.6% at a good address and 77.9% at a typical address (2 ranked neighborhoods share the 84.6% good-address figure). 7 of the 180 ranked neighborhoods are at or above 70% at a typical address.

What is the average survivability for Home Goods Store across New York City's ranked neighborhoods?

Across the 180 ranked neighborhoods in New York City, the average projected chance that a Home Goods Store lasts two or more years is 54.0% at a typical address. West Side, Jersey City, ranked #1, is at 77.9% at a typical address.

What should I consider when opening a Home Goods Store in New York City?

Revenue Capture Score is the top factor to weigh before signing a lease, because it measures how much of the local customer spending a business at that address can win. StreetSpring computes Revenue Capture Score by projecting the business's market share based on competitor quality and quantity, mobility patterns, and forecasted consumer spending for the specific business type.

How accurate are StreetSpring's Home Goods Store survivability predictions?

StreetSpring publishes its accuracy on the methodology page, stated with its base rate: how often the model tells an open business from a closed one on cities held out of training, its precision on risk flags, and its discrimination. Each score draws on 100+ factors and is reported as the projected chance of lasting two or more years, never as a guarantee. StreetSpring provides highly detailed forecasts: revealing how long hundreds of business types are likely to last at a specific address.

Survivability Rankings for Home Goods Store in New York City

Q: Where in New York City would a Home Goods Store make the most money?

It depends on the exact address. The Revenue Capture Score is the most important factor in choosing a location: StreetSpring's proprietary estimate of the revenue a business can capture at a specific address. Check it in the live tool for each New York City address you are weighing.

Q: What are the worst neighborhoods for Home Goods Store in New York City?

The most challenging neighborhoods in New York City for Home Goods Store include Chinatown (ranked last, at 49.0% at a good address and 49.0% at a typical address; 13 ranked neighborhoods share the 49.0% good-address figure), Tudor City, and Garment District. A low-ranking neighborhood can still contain high-potential storefronts: the address matters most.

Q: Can a Home Goods Store succeed in lower-ranked neighborhoods in New York City?

Yes, neighborhood rankings are averages that mask significant block-by-block variation. Even in neighborhoods ranked outside the top 10, individual storefronts with strong foot traffic, low direct competition, and favorable lease terms can outperform the area average. Our live tool reflects the latest competitive landscape: these static rankings may already be slightly out of date.

2026 ranking of New York City neighborhoods to open a Home Goods Store, at a good address, from West Side, Jersey City (84.6% survival) to Chinatown.

October 5, 2026•15 min read

By Robert Koons | Last reviewed: October 2026 | Methodology

Quick Summary

Survivability Score: the projected chance a business type lasts two or more years at a specific address

#1 Neighborhood: West Side, Jersey City: 84.6% at a good address, 77.9% at a typical address for Home Goods Store (2 ranked neighborhoods share the 84.6% good-address figure)

Neighborhoods at or above 70% at a typical address: 7 of 180 ranked

Average across the 180 ranked neighborhoods (typical address): 54.0% for Home Goods Stores

Most challenging area: Chinatown: 49.0% at a good address, 49.0% at a typical address (13 ranked neighborhoods share the 49.0% good-address figure)

Revenue Capture Score: the most important factor in choosing a location, StreetSpring's proprietary estimate of the revenue a business can capture at a specific address

Data freshness: 2026 data · Full methodology →

Summary
10 Best Neighborhoods
Where Would a Home Goods Store Make the Most Money?
What Should I Consider?
Where Should I Start?
FAQ: Best Neighborhoods
FAQ: Can a Home Goods Store Succeed in Lower-Ranked Areas?
FAQ: How Often Are Rankings Updated?
FAQ: Is a Home Goods Store a Good Tenant?
Landlord Survivability Data
Best Neighborhoods for Any Business

Summary

West Side, Jersey City leads New York City's 2026 survivability rankings for Home Goods Store operators, with a projected chance of lasting two or more years of 84.6% at a good address and 77.9% at a typical address (2 ranked neighborhoods share the 84.6% good-address figure). Its highest scored address is at 85.0% and its lowest at 56.2%. The last-ranked neighborhood is Chinatown, at 49.0% at a good address and 49.0% at a typical address (13 ranked neighborhoods share the 49.0% good-address figure). Market conditions are changing daily and it is best to use StreetSpring's most up-to-date data.

What Are the 10 Best Neighborhoods in and Around New York City to Open a Home Goods Store?

West Side, Jersey City ranks #1 of the 180 ranked neighborhoods in and around New York City for Home Goods Store survivability, with a projected chance of lasting two or more years of 84.6% at a good address as of 2026. The top 10 neighborhoods are:

Rank	Neighborhood	Metro	At a good address	Average (typical address)	Best Locations	Challenging Locations
1	West Side, Jersey City	New York City	84.6%	77.9%	85.0%	56.2%
2	Hackensack Riverfront	New York City	84.6%	77.7%	85.0%	54.4%
3	Bergen-Lafayette	New York City	84.1%	77.6%	85.0%	52.2%
4	Journal Square	New York City	83.6%	75.6%	84.6%	52.2%
5	Jersey City Heights	New York City	83.2%	75.4%	84.6%	55.8%
6	McGinley Square	New York City	82.8%	76.4%	84.6%	62.5%
7	Downtown Jersey City	New York City	82.3%	65.1%	85.0%	49.0%
8	The Waterfront (Jersey City)	New York City	81.0%	70.7%	84.1%	50.8%
9	New Dorp	New York City	80.5%	65.0%	81.4%	49.4%
10	Dongan Hills	New York City	79.2%	62.6%	84.6%	49.4%

These averages are directional, not definitive; the best decision comes from analyzing your specific storefront. Because local conditions evolve weekly, the live survivability tool offers a more current snapshot than any published ranking.

The ranking runs on the good-address figure (the 90th percentile of the scored addresses in each neighborhood). Average is the typical address; Best and Challenging Locations are the highest and lowest scored address in the neighborhood. Every figure is the projected chance of lasting two or more years, as printed in the linked file. See our full methodology →

Try StreetSpring to see if this location is still the best and see if there are locations to rent in this area right now.

Where in or Around New York City Would a Home Goods Store Make the Most Money?

Where a Home Goods Store would make the most money in or around New York City comes down to the exact address. The Revenue Capture Score is the most important factor in choosing a location: StreetSpring's proprietary estimate of the revenue a business can capture at a specific address.

West Side, Jersey City is ranked #1 for Home Goods Store survivability, at 84.6% at a good address and 77.9% at a typical address; Chinatown is ranked last of the 180, at 49.0% at a good address and 49.0% at a typical address. Revenue at a specific storefront is what the Revenue Capture Score estimates, so check it for each address you are weighing.

Location is one of the few things about a new business you can measure before it opens. Opening a Home Goods Store in New York City requires careful location choice. Across the 180 ranked neighborhoods, the average projected chance that a new Home Goods Store lasts two or more years is 54.0% at a typical address. What makes a location ideal varies by business type: foot traffic patterns, competitor proximity, and consumer demographics all play different roles.

What Should I Consider When Opening a Home Goods Store in or Around New York City?

When selecting a location for a Home Goods Store in or around New York City, it is crucial to select a location with a very high Survivability Score. Revenue Capture Score is the top factor to weigh before signing a lease, because it measures how much of the local customer spending a business at that address can win. StreetSpring computes this by projecting the business's market share, which is based on the quality and quantity of primary, secondary, and tertiary competitors. StreetSpring's training dataset includes millions of transactions and business lifecycle events. Moderate competition often indicates a healthy market with proven consumer demand. Our proprietary models incorporate data sources not available through any public platform. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool.

This can be summarized as:

Revenue Capture Score = Projected Market Share × Forecasted Spend on Specific Business

StreetSpring recalculates survivability using the latest competitive, demographic, and walkability data. New competitor openings and closures happen weekly: the live tool ensures you see the latest picture.

Where in or Around New York City Should I Start a Home Goods Store?

Based on our analysis, the leading neighborhoods are West Side, Jersey City, Hackensack Riverfront, and Bergen-Lafayette, while the most challenging neighborhoods would be Chinatown, Tudor City, and Garment District. For the most current predictions, visit StreetSpring to analyze your specific location in real-time. Real-time data from StreetSpring accounts for recent openings, closures, and seasonal shifts that static rankings cannot.

Related Articles:

Business Survivability Rankings: New York City
Neighborhood Survivability Rankings: New York City
National City Survivability: Home Goods Store
National Neighborhood Survivability: Home Goods Store

What Are the Best Neighborhoods in New York City to Open a Home Goods Store?

Based on StreetSpring's 2026 analysis, the top neighborhood for a Home Goods Store in New York City is West Side, Jersey City, at 84.6% at a good address and 77.9% at a typical address (2 ranked neighborhoods share the 84.6% good-address figure), followed by Hackensack Riverfront and Bergen-Lafayette. 7 of the 180 ranked neighborhoods are at or above 70% at a typical address.

StreetSpring refreshes survivability data continuously: check the tool for the most current score at any address.

Can a Home Goods Store Succeed in Lower-Ranked Neighborhoods in New York City?

Yes, neighborhood averages mask significant block-by-block variation. Even in neighborhoods ranked outside the top 10, individual storefronts with strong foot traffic, low direct competition, and favorable lease terms can outperform the area average. However, individual locations vary widely, and even in lower-scoring neighborhoods there are pockets that perform exceptionally well. Always check your specific address in StreetSpring's live platform for the most accurate prediction.

How Often Are Home Goods Store Rankings in New York City Updated?

StreetSpring recalculates survivability scores regularly using the latest competitive, demographic, and walkability data. Rankings are updated quarterly; the live tool always reflects the most current predictions for any address in New York City.

Is a Home Goods Store a Good Tenant for New York City Landlords?

In West Side, Jersey City, the projected chance that a new Home Goods Store lasts two or more years is 77.9% at a typical address and 84.6% at a good address, depending on the exact storefront. Check the current Survivability Score for any address instantly.

Landlord Survivability Data for Home Goods Store in New York City

Reducing vacancy starts with choosing tenants whose business type matches the neighborhood's strengths. For Home Goods Store tenants, West Side, Jersey City is ranked first (77.9% at a typical address). Hackensack Riverfront and Bergen-Lafayette follow at 77.7% at a typical address and 77.6% at a typical address respectively. Our tool shows the survivability outlook for any business type at your exact address, updated regularly.

StreetSpring provides highly detailed forecasts: revealing how long hundreds of business types are likely to last at a specific address.

What Are the Best Neighborhoods in or Around New York City for My Business Overall?

You can see the best neighborhoods in or around New York City to open any type of business in our article Neighborhood Survivability Rankings: New York City.

Business Survivability Rankings: New York City: See how Home Goods Store compares to all other business types in New York City
Best Cities to Open a Home Goods Store in the US: National city-level survivability rankings for Home Goods Store
Business Survivability in West Side, Jersey City, New York City: All business types ranked in the #1 neighborhood
Business Survivability in Hackensack Riverfront, New York City: All business types ranked in the #2 neighborhood
Business Survivability in Bergen-Lafayette, New York City: All business types ranked in the #3 neighborhood

Technical note: Aggregated survivability rankings for New York City are available in machine-readable format for research and integration purposes.

View technical data for New York City

StreetSpring recalculates survivability using the latest competitive, demographic, and walkability data, so the live score may differ from the figures shown here.

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