How to Start a Coffee Shop: The Decisions, in the Order They Bind
Starting a coffee shop is a sequence of decisions and the order matters: the address is the one you cannot undo, so get it right first.
Starting a coffee shop is a sequence of decisions and the order matters: the address is the one you cannot undo, so get it right first.
What we hold is the projected chance a coffee shop lasts two or more years at a specific address, which across the 24 metros we rank runs from 62.4% to 76.3% Typical.
A StreetSpring score is the projected chance that a specific business type lasts two or more years at a specific address, as a percentage. It is not a rating, not a raw model output and not a revenue estimate. It is built from 570,000+ observed business outcomes and the location factors around each scored address.
On this page, Best is the average chance of lasting two or more years for the better of two addresses picked at random in the place, in a smaller space. Typical is the average address, and Worst is the same for the worse of two addresses, in a larger space.
The short answer on location. Across the 24 US metros we rank for a coffee shop, the projected chance one lasts two or more years on Best runs from 68.0% in San Diego to 83.3% in Charlotte. At a typical address San Diego reads 62.4% and Charlotte reads 76.3%. Inside Charlotte alone the gap between the best and the weakest scored address is 40.6 points, which is wider than the 15.3 point gap between the best and the worst metro. The city is the coarse decision. The block is the real one.
Where in the sequence a coffee shop is actually decided
Opening a coffee shop is a sequence of decisions that do not carry equal weight. The concept, the metro and the block come first, and they bind everything that follows. What comes after, including the permits and the build, follows from the address you have already signed and is mostly recoverable. The block is the last irreversible decision you make with no data in front of you, and the only one of them this page can bring published evidence to.
One page carries the method, since it does not vary by business type: the order the decisions bind when you open a local business. The rest of this page is the part that only applies to this one.
What the metro is worth for a coffee shop. From the strongest of the 24 ranked metros to the weakest, a coffee shop moves 15.3 points on Best. That gap is the 16th widest of the 146 types we score. For a coffee shop the metro genuinely matters. Few of the types we score are moved this much by which metro they open in, so a founder who can choose the city should treat that choice as a real one rather than a formality. One metro on its own holds 40.6 points between its best and weakest address, which is why the block outweighs the city wherever this type sits on the table.
What the location section of a coffee shop business plan has to prove
A coffee shop business plan is seven sections. Six of them nobody can write but you: what you are building, how it will run, the numbers you are standing behind, your own city's regulatory path, what the downside looks like and what you are asking for. The seventh is the location case. It is the section most founders write last and thinnest, usually as warm sentences about a neighborhood they already favor, and it is the first thing a landlord turns to and the thing a lender rereads. It is also the only one with published evidence behind it, which is this page.
Because the method is identical whatever you are opening, it is written once, here: how to write a local business plan. Everything after this point is true of this business type and no other.
Why there is no cost figure on this page
We hold no cost data, so this page prints no startup cost for a coffee shop and no page that has never seen your lease should print one for you. What we do hold is what the money buys. In Charlotte the gap between the best and the weakest scored address for a coffee shop is 40.6 points of projected two-year survival, and that gap is wider than the gap between the best and the worst metro in the country. The same capital spent on a worse address is the same capital spent against worse odds.
So the useful version of the question is not what a coffee shop costs. It is: for the rent you can actually afford, what are the best odds you can buy, and where? That has an answer and it is below.
Because the method is identical whatever you are opening, it is written once, here: what we will not guess for you. Everything after this point is true of this business type and no other.
What survival tells you about profit, and what it does not
There is no profit, margin or revenue figure for a coffee shop here, because we hold none. There is the thing underneath all three: the projected chance a coffee shop is still open after two or more years at a given address. Inside a single metro that moves 40.6 points from the best address to the weakest. Margin on a closed coffee shop is zero, which is why a site low on the table that follows is not a worse margin forecast but a forecast resting on a lottery ticket.
The method is the same whatever you are opening, so it lives on one page rather than on all of them: what a survival score does not tell you. What follows is the part that is only true of this business type.
Where a coffee shop is projected to last longest, and where it is not
Ranked on Best. Typical is the mean across the scored addresses in each metro.
The 24 metros we rank for a coffee shop
| Rank | Metro | Best | Typical | Worst | Scored addresses |
|---|---|---|---|---|---|
| 1 | Charlotte | 83.3% | 76.3% | 71.8% | 3,800 |
| 2 | Denver | 82.5% | 75.3% | 70.2% | 8,383 |
| 3 | San Antonio | 82.2% | 74.9% | 69.5% | 815 |
| 4 | Dallas | 82.0% | 75.2% | 70.2% | 9,250 |
| 5 | Seattle | 81.9% | 74.9% | 69.7% | 13,560 |
| 6 | Atlanta | 81.8% | 75.2% | 70.3% | 4,454 |
| 7 | Orlando | 80.6% | 73.9% | 68.3% | 2,431 |
| 8 | Chicago | 78.1% | 71.2% | 64.3% | 4,006 |
| 9 | San Francisco | 78.0% | 70.8% | 63.6% | 8,786 |
| 10 | Washington DC | 77.8% | 70.7% | 63.7% | 14,752 |
| 11 | Detroit | 77.4% | 72.0% | 66.6% | 12,497 |
| 12 | Philadelphia | 77.2% | 70.3% | 63.4% | 15,903 |
| 13 | Minneapolis | 76.7% | 70.6% | 64.4% | 8,016 |
| 14 | Portland | 76.2% | 69.5% | 62.8% | 6,122 |
| 15 | Houston | 75.8% | 69.7% | 63.6% | 23,867 |
| 16 | Miami | 75.7% | 68.0% | 60.4% | 10,289 |
| 17 | St. Louis | 75.6% | 69.3% | 63.1% | 9,629 |
| 18 | Baltimore | 75.1% | 68.9% | 62.7% | 8,857 |
| 19 | Los Angeles | 74.2% | 66.7% | 59.2% | 21,545 |
| 20 | Boston | 73.6% | 66.4% | 59.3% | 34,139 |
| 21 | New York City | 73.3% | 64.7% | 56.2% | 54,652 |
| 22 | Tampa Bay | 73.1% | 66.3% | 59.6% | 4,570 |
| 23 | Phoenix | 71.6% | 65.3% | 59.1% | 17,711 |
| 24 | San Diego | 68.0% | 62.4% | 56.7% | 15,667 |
Best and Worst are the average results for the better and the worse of two addresses picked at random in the metro: a weighted average of every scored location in which the best locations count the most for Best and the weakest count the most for Worst. Typical is the average address. Best is shown for a smaller space (half the standard size) and Worst for a larger one (half again as large), at the metro's median asking rent, using the same rent rule as our tool; Typical is at the market rent.
Say so where the ranking ties. Every published figure for a business type is printed to one decimal (two where a table needs it), which means several places can show the same number as each other. Charlotte is the only metro at the top Best figure; Denver is less than one point behind. Two metros showing the same Best figure have not been separated by anything measured, and the order you see is the file's tie-break rather than a result. To tell tied places apart, read the typical-address column instead. The range the figures sit in is the file's, not a scale we chose for this page: in Charlotte, at the local market rent, the best scored address for a coffee shop reads 89.0% and the weakest 48.4%, and a metro's Best figure is an average over its scored addresses, not the best of them.
Inside Charlotte, which is the decision that matters
The metro layer above is the coarse one. Charlotte carries 45 ranked neighborhoods for a coffee shop, and these are the file's top five, in the file's own order:
| Rank | Neighborhood | Best | Typical | Worst | Scored addresses |
|---|---|---|---|---|---|
| 1 | North Charlotte | 89.4% | 86.5% | 83.3% | 11 |
| 2 | Barclay Downs | 89.1% | 86.1% | 83.2% | 20 |
| 3 | Oakhurst | 88.3% | 84.8% | 81.4% | 10 |
| 4 | Olde Whitehall | 88.0% | 84.3% | 80.6% | 18 |
| 5 | Eastway-Sheffield Park | 87.4% | 83.3% | 79.1% | 18 |
Best and Worst are the average results for the better and the worse of two addresses picked at random in the place: a weighted average of every scored location in which the best locations count the most for Best and the weakest count the most for Worst. Typical is the average address. Best is shown for a smaller space (half the standard size) and Worst for a larger one (half again as large), at the metro's median asking rent, using the same rent rule as our tool; Typical is at the market rent.
North Charlotte is the only ranked neighborhood at the top Best figure.
North Charlotte. 7.7% of homes sit vacant, commutes come to a median 24.0 minutes, 11.1% of people here are below the poverty line. Barclay Downs. On income it reaches the 91.0 percentile of this metro, degree holders are unusually common here, 80.1% of adults, it is an Affluent-income area. Oakhurst. It is a Middle-income area, at 21.1% post-2000 stock, the buildings here are older than most, the poverty rate is high for this metro at 16.2%. Olde Whitehall. Households average 2.5 people, the median journey to work is 24.0 minutes, 47.4% of adults hold a bachelor's degree or more. Eastway-Sheffield Park. The area reads Working-income, on income it is at the 28.0 percentile, low for this metro, households are large, averaging 3.1 people.
The five come apart on both columns. That makes the Best figure informative in this metro rather than a restatement of one shared value. A place is ranked only once ten or more of its addresses are scored. A second rule removes places where a coffee shop cannot open at all, among them parks, federal campuses and a shopping center in a different state; their scores stand, their ranks do not exist, and the counts above already exclude them. A short list is therefore a whole one.
What the figures above do and do not tell you. They tell you, for a coffee shop, which of the 24 metros we rank give the best and the worst projected two-year survival, and how far apart the best and the weakest address inside one metro sit. They do not tell you that a coffee shop in Charlotte will outperform one in San Diego: the metro is the coarse layer, and the spread inside a single metro (40.6 points between its best and weakest scored address) is wider than the gap between the best and the worst metro (15.3 points on Best). The decision this data is sharp enough to make is which block, not which city. Nothing here measures your concept, your operator, your menu or your lease terms, and no model does.
The best blocks for a coffee shop, metro by metro
The section above was Charlotte. This one is every other ranked metro for a coffee shop, because a national leaderboard is of limited use to a founder who already knows which city they are opening in. The order within each metro comes from the file. Places with fewer than ten scored addresses carry no rank and so do not appear, which makes a short row complete.
| Metro | Best places for a coffee shop | Best | Typical | Worst |
|---|---|---|---|---|
| Denver | Platt Park, City Park West, Speer, Civic Center, Country Club | 89.73%, 89.68%, 89.62%, 89.25%, 89.21% | 88.1%, 88.2%, 87.1%, 86.7%, 85.4% | 85.9%, 86.1%, 84.1%, 84.0%, 81.5% |
| San Antonio | Tobin Hill, Shearer Hills/Ridgeview, Government Hill, Greater Harmony Hills, Monte Vista | 86.54%, 84.15%, 84.11%, 81.25%, 80.02% | 77.4%, 76.7%, 76.9%, 75.1%, 73.5% | 72.1%, 71.9%, 72.3%, 70.4%, 67.8% |
| Dallas | Ridglea North, Farmers Market District, City Center District, Oak Lawn, North Side | 87.29%, 87.14%, 86.85%, 86.64%, 86.45% | 81.8%, 79.2%, 78.7%, 80.1%, 81.1% | 77.1%, 74.4%, 74.1%, 75.7%, 76.8% |
| Seattle | Uptown, West Queen Anne, Ballard, Columbia City, Crown Hill | 90.10%, 89.53%, 89.38%, 89.37%, 89.32% | 88.9%, 85.0%, 82.5%, 84.7%, 84.2% | 86.8%, 80.1%, 76.6%, 79.6%, 78.8% |
| Atlanta | Blandtown, Midtown, Grant Park, Underwood Hills, Downtown | 89.26%, 89.04%, 88.78%, 87.94%, 87.77% | 87.1%, 85.0%, 85.7%, 85.1%, 81.4% | 84.8%, 81.0%, 82.7%, 82.3%, 76.5% |
| Orlando | South Orange, Colonial Town Center, Central Business District, Kirkman South, Florida Center | 89.11%, 88.64%, 88.30%, 88.16%, 87.47% | 86.1%, 84.4%, 81.5%, 84.1%, 81.5% | 83.0%, 80.2%, 76.3%, 80.1%, 76.7% |
| Chicago | Wicker Park, Palmer Square, North Center, Sheffield Neighbors, Logan Square | 89.81%, 89.23%, 89.05%, 88.76%, 88.57% | 88.5%, 87.2%, 81.6%, 85.5%, 85.5% | 86.6%, 85.1%, 76.0%, 82.3%, 82.4% |
| San Francisco | Financial District/South Beach, Hayes Valley, Outer Richmond, Rockridge, Piedmont Avenue | 90.30%, 90.00%, 89.80%, 89.73%, 89.72% | 84.6%, 82.2%, 84.1%, 83.7%, 82.4% | 77.9%, 75.7%, 77.9%, 77.5%, 76.1% |
| Washington DC | Bethesda Center, Dupont Circle, Truxton Circle, Bloomingdale, Stronghold | 90.07%, 89.90%, 89.65%, 89.55%, 89.40% | 88.5%, 86.9%, 86.3%, 85.5%, 83.3% | 86.0%, 83.0%, 82.3%, 80.9%, 77.5% |
| Detroit | Fordson West, Midtown, Fordson East, Art Center, North Rosedale Park | 87.49%, 86.74%, 86.42%, 85.86%, 85.79% | 83.1%, 77.8%, 81.0%, 77.3%, 81.8% | 78.8%, 72.9%, 76.8%, 72.3%, 78.0% |
| Philadelphia | Cedar Park, Ludlow, East Passyunk, Newbold, East Kensington | 89.63%, 89.51%, 89.44%, 89.36%, 89.30% | 84.6%, 85.5%, 83.9%, 81.9%, 84.7% | 79.0%, 81.1%, 78.1%, 76.0%, 79.8% |
| Minneapolis | Lowry Hill East, Standish, Holland, Fulton, Field | 89.43%, 89.16%, 88.62%, 88.57%, 88.50% | 87.0%, 85.4%, 85.0%, 84.6%, 86.4% | 84.2%, 81.4%, 81.5%, 80.6%, 84.3% |
| Portland | Creston-Kenilworth, Central Beaverton, Sunnyside, Kerns, Greenway | 88.68%, 87.79%, 87.78%, 86.87%, 85.43% | 82.2%, 81.1%, 81.9%, 79.8%, 78.1% | 76.9%, 76.2%, 77.0%, 75.2%, 74.2% |
| Houston | Midtown, Neartown/Montrose, Fourth Ward, Greater Heights, Sharpstown | 82.47%, 82.24%, 81.35%, 80.62%, 80.08% | 76.1%, 76.1%, 75.7%, 74.2%, 74.2% | 71.8%, 71.9%, 71.6%, 68.9%, 69.1% |
| Miami | Central Beach, Oakwood Hills, Lake Ridge, Wynwood/Edgewater, Flagler Heights | 89.22%, 89.20%, 89.13%, 88.85%, 88.45% | 82.4%, 84.9%, 85.4%, 78.8%, 77.9% | 76.7%, 80.5%, 81.7%, 73.1%, 72.1% |
| St. Louis | Southwest Garden, Bevo Mill, Princeton Heights, Tower Grove South, Benton Park West | 84.79%, 84.62%, 84.24%, 84.07%, 83.09% | 79.4%, 78.0%, 77.3%, 77.4%, 77.4% | 75.9%, 74.4%, 73.3%, 73.5%, 74.0% |
| Baltimore | Fells Point, Inner Harbor, Westfield, Canton, Cedmont | 88.18%, 85.34%, 83.44%, 83.41%, 83.25% | 77.8%, 75.4%, 78.1%, 75.2%, 77.6% | 72.1%, 68.9%, 75.1%, 69.5%, 74.2% |
| Los Angeles | Lacy, Koreatown, Irvine Spectrum, City Center, Fairfax | 89.71%, 88.70%, 88.59%, 88.56%, 88.23% | 86.1%, 81.6%, 78.1%, 78.0%, 82.5% | 81.8%, 76.2%, 72.5%, 72.3%, 77.4% |
| Boston | Mid-Cambridge, Teele Square, Chinatown, Central Hill, North End | 89.93%, 89.86%, 89.77%, 89.74%, 89.59% | 85.3%, 87.4%, 84.0%, 87.2%, 82.9% | 79.8%, 84.2%, 77.8%, 84.1%, 76.8% |
| New York City | Little Italy, Garment District, Greenwich Village, Chinatown, Carnegie Hill | 90.44%, 90.43%, 90.40%, 90.39%, 90.28% | 89.0%, 88.9%, 88.7%, 88.7%, 88.5% | 86.3%, 86.1%, 85.8%, 85.9%, 85.6% |
| Tampa Bay | North Hyde Park, Oakford Park, Bayshore Beautiful, Tampa Heights, Fair Oaks-Manhattan Manor | 86.50%, 85.68%, 85.16%, 84.67%, 82.99% | 80.1%, 78.3%, 77.7%, 77.6%, 74.7% | 75.8%, 74.2%, 73.5%, 73.6%, 68.7% |
| Phoenix | Superstition Springs, Pepperwood, Maryvale, Dobson Ranch, Kiwanis Park | 79.69%, 78.04%, 77.60%, 77.52%, 77.37% | 74.1%, 73.8%, 71.8%, 72.6%, 73.6% | 69.3%, 69.5%, 65.9%, 67.6%, 69.8% |
| San Diego | Millenia, La Playa, Eastlake Vistas, Kearny Mesa, Rolling Hills Ranch | 77.13%, 76.82%, 74.24%, 73.87%, 73.86% | 72.2%, 72.5%, 70.6%, 68.4%, 68.5% | 67.3%, 68.1%, 66.9%, 63.0%, 63.1% |
Best and Worst are the average results for the better and the worse of two addresses picked at random in the place: a weighted average of every scored location in which the best locations count the most for Best and the weakest count the most for Worst. Typical is the average address. Best is shown for a smaller space (half the standard size) and Worst for a larger one (half again as large), at the metro's median asking rent, using the same rent rule as our tool; Typical is at the market rent. Best is shown to two decimals in this table so that places with the same one-decimal figure can be told apart.
A coffee shop in Denver, place by place
Platt Park. For a coffee shop, Platt Park projects 88.1% Typical and 89.73% Best, over 23 scored addresses. The best scored address reaches 89.0% and the weakest 86.5%, a narrow band of 2.5 points, so the address shifts the odds here without deciding them. The same coffee shop at the worst address in Platt Park is projected to fail 13.5% of the time over two or more years. For a coffee shop the file tiers Platt Park Great; against the 129 types ranked in Platt Park a coffee shop comes 109th. As a place, the middle of the age range sits at 37.6 years, it sits near the top of this metro for income, at the 92.0 percentile, much of it is new build, 32.3% of the housing going up after 2000, 76.1% of adults hold a bachelor's degree or more, well above this metro, the area reads Affluent-income.
City Park West. Here the projection for a coffee shop is 89.68% Best, 88.2% Typical, taken over 12 scored addresses. Across City Park West the scored addresses run 86.5% to 89.0%, 2.5 points. The address tilts the odds; the neighborhood is still doing most of the work. Down at the weakest address in City Park West the projected chance a coffee shop does not last two years is 13.5%. City Park West reads Great for a coffee shop, with a coffee shop sitting 15th among the 129 types ranked there. The place itself: poverty runs to 17.6%, above this metro, the stock is young here, 30.7% of it built since 2000, the area reads Working-income, empty homes run to 7.7%, which reads as a thin street in the data, households run small here, 1.6 people.
Speer. Scored across 24 addresses, a coffee shop in Speer reaches 89.62% Best and 87.1% Typical. The gap inside Speer is 14.0 points, from 89.0% at the best scored address to 75.0% at the weakest. Getting the neighborhood right is half of it. The same coffee shop at the worst address in Speer is projected to fail 25.0% of the time over two or more years. Tiered Great for a coffee shop, Speer ranks a coffee shop 2nd of the 129 types it ranks. As a place, high-income households come to 65.6%, the median commute runs 24.4 minutes, median age comes to 34.5 years, employment comes to 97.5%, it is unusually well educated, with 80.2% of adults holding a bachelor's degree or more.
Civic Center. The file scores 11 addresses for a coffee shop in Civic Center: 89.25% Best, 86.7% Typical. From 89.0% at the best scored address to 81.5% at the weakest is 7.5 points. Enough for the address to move the odds, not enough for it to settle them. The weakest address in Civic Center carries a projected failure rate of 18.5% for a coffee shop over two or more years. Civic Center reads Great for a coffee shop, with a coffee shop sitting 7th among the 129 types ranked there. In Civic Center itself, empty homes run to 10.8%, which reads as a thin street in the data, it is a Middle-income area, the poverty rate is high for this metro at 15.9%, 65.4% of adults hold a bachelor's degree or more, well above this metro, households are small, averaging 1.6 people, which reads as singles and couples rather than families.
Country Club. Country Club holds 20 scored addresses for a coffee shop, projecting 89.21% Best and 85.4% Typical. 89.0% at the best scored address against 71.4% at the weakest is 17.6 points of spread. The neighborhood gets you a shortlist and the address settles it. The weakest address in Country Club carries a projected failure rate of 28.6% for a coffee shop over two or more years. For a coffee shop the file tiers Country Club Great; against the 129 types ranked in Country Club a coffee shop comes 2nd. The place itself: 95.1% of people are in work, on income it reaches the 100.0 percentile of this metro, at 3.7% post-2000 stock, the buildings here are older than most, 90.2% of adults hold a bachelor's degree or more, well above this metro, poverty is low here by this metro's standard, at 4.4%.
A coffee shop in San Antonio, place by place
Tobin Hill. Across the 12 addresses scored here, a coffee shop projects 86.54% Best and 77.4% Typical. 34.7 points separate the best scored address at 89.0% from the weakest at 54.3%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. The same coffee shop at the worst address in Tobin Hill is projected to fail 45.7% of the time over two or more years. For a coffee shop the file tiers Tobin Hill Great; against the 129 types ranked in Tobin Hill a coffee shop comes 7th. On the ground, empty homes run to 21.9%, which reads as a thin street in the data, on income it sits in the Middle band, it is unusually well educated, with 56.7% of adults holding a bachelor's degree or more, households are small, averaging 1.6 people, which reads as singles and couples rather than families, at 8.7% the poverty rate sits below this metro.
Shearer Hills/Ridgeview. Take the Best figure in Shearer Hills/Ridgeview and a coffee shop projects 84.15%. Take Typical and it projects 76.7%. 41 addresses here carry a score. Shearer Hills/Ridgeview runs from 89.0% all the way down to 52.0%, 37.0 points. Saying you are opening in Shearer Hills/Ridgeview says almost nothing until you say which address. Take the weakest address in Shearer Hills/Ridgeview and a coffee shop there is projected to close within two years 48.0% of the time. The file tiers Shearer Hills/Ridgeview Good for a coffee shop, and rates a coffee shop 49th of the 129 business types it ranks there. On the ground, at 15.0% the poverty rate is among the higher ones here, the median age is 41.6 years, 8.7% of homes sit vacant, households average 2.2 people, on income it lands at the 46.4 percentile of this metro.
Government Hill. 14 addresses in Government Hill carry a score for a coffee shop. Best projects 84.11% and Typical 76.9%. Inside Government Hill the scored addresses range 57.0% to 88.2%. 31.2 points of difference in one place is the clearest case there is for choosing the site and not the area. Put a coffee shop at the weakest address in Government Hill and two or more years later it is projected to be gone 43.0% of the time. Government Hill is Good for a coffee shop in the file, and 6th of the 129 types it ranks there is where a coffee shop lands. What the surrounding blocks look like: at 19.5% the top bracket is thin here, the area reads Low-Income-income, the median age is 34.4 years, employment comes to 88.1%, the median journey to work is 24.1 minutes.
Greater Harmony Hills. Take the Best figure in Greater Harmony Hills and a coffee shop projects 81.25%. Take Typical and it projects 75.1%. 23 addresses here carry a score. A 33.0 point spread, 88.2% to 55.2%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. The bottom of Greater Harmony Hills, its weakest address, projects a coffee shop failing 44.8% of the time within two or more years. The file tiers Greater Harmony Hills Average for a coffee shop, and rates a coffee shop 9th of the 129 business types it ranks there. Greater Harmony Hills as a place: the median journey to work is 23.8 minutes, 10.6% of homes sit vacant, employment comes to 95.2%, only 4.2% of the housing went up after 2000, on income it sits in the Working band.
Monte Vista. A coffee shop here reads 80.02% Best and 73.5% Typical across 14 scored addresses. Monte Vista runs from 88.2% all the way down to 53.8%, 34.4 points. Saying you are opening in Monte Vista says almost nothing until you say which address. Down at the weakest address in Monte Vista the projected chance a coffee shop does not last two years is 46.2%. For a coffee shop the file tiers Monte Vista Average; against the 129 types ranked in Monte Vista a coffee shop comes 100th. What the surrounding blocks look like: it is a high-income pocket, with 58.2% of households in the top bracket, households run small here, 2.0 people, at a median 20.8 minutes the journey to work is shorter than this metro's, poverty comes to 12.1%, median age comes to 34.7 years.
A coffee shop in Dallas, place by place
Ridglea North. Here the projection for a coffee shop is 87.29% Best, 81.8% Typical, taken over 15 scored addresses. The best scored address reaches 89.0% and the weakest 70.0%, a spread of 19.0 points, so the neighborhood narrows the search and the address is what still decides it. The bottom of Ridglea North, its weakest address, projects a coffee shop failing 30.0% of the time within two or more years. A coffee shop is Great in Ridglea North by the file's tier, and 65th of the 129 types it ranks in Ridglea North. The place itself: poverty runs to 24.1%, above this metro, on income it sits in the Working band, 13.4% of homes sit empty, high for this metro, on income it is at the 27.8 percentile, low for this metro, households are small, averaging 2.1 people, which reads as singles and couples rather than families.
Farmers Market District. Farmers Market District holds 12 scored addresses for a coffee shop, projecting 87.14% Best and 79.2% Typical. Farmers Market District runs from 88.2% all the way down to 55.2%, 33.0 points. Saying you are opening in Farmers Market District says almost nothing until you say which address. Down at the weakest address in Farmers Market District the projected chance a coffee shop does not last two years is 44.8%. The file calls Farmers Market District Great for a coffee shop and places a coffee shop 3rd among the 129 business types it ranks in Farmers Market District. Farmers Market District as a place: employment stands at 93.8%, the median commute runs 27.4 minutes, on income it is at the 14.4 percentile, low for this metro, it is a Working-income area, the poverty rate is high for this metro at 18.4%.
City Center District. Here the projection for a coffee shop is 86.85% Best, 78.7% Typical, taken over 10 scored addresses. The best scored address reaches 88.2% and the weakest 57.9%, a spread of 30.3 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. A coffee shop at the weakest address in City Center District has a projected chance of closing inside two years of 42.1%. Rated Good for a coffee shop, City Center District puts a coffee shop 4th out of the 129 business types the file ranks there.
Oak Lawn. Here the projection for a coffee shop is 86.64% Best, 80.1% Typical, taken over 138 scored addresses. The best scored address reaches 89.0% and the weakest 55.6%, a spread of 33.4 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Take the weakest address in Oak Lawn and a coffee shop there is projected to close within two years 44.4% of the time. The file's own tier for a coffee shop in Oak Lawn is Good, with a coffee shop 7th of the 129 types ranked in the place. In Oak Lawn itself, it is an Upper-Middle-income area, at 1.6 people the average household is small, singles and couples more than families, poverty is uncommon here, 8.9%, it is a high-income pocket, with 63.4% of households in the top bracket, 11.5% of homes sit empty, high for this metro.
North Side. For a coffee shop, North Side projects 81.1% Typical and 86.45% Best, over 18 scored addresses. The best scored address reaches 86.5% and the weakest 69.2%, a spread of 17.3 points, so the neighborhood narrows the search and the address is what still decides it. The same coffee shop at the worst address in North Side is projected to fail 30.8% of the time over two or more years. The file calls North Side Good for a coffee shop and places a coffee shop 124th among the 129 business types it ranks in North Side. North Side as a place: it is a Low-Income-income area, at 17.2% the poverty rate is among the higher ones here, only 31.9% of households are high income, at 3.2 people the average household is bigger than most here, almost nothing sits empty, with vacancy at 7.4% of homes.
A coffee shop in Seattle, place by place
Uptown. Uptown holds 11 scored addresses for a coffee shop, projecting 90.10% Best and 88.9% Typical. Almost every address here is equivalent: the best scored address reaches 89.0% and the weakest 88.2%, 0.8 points apart, so in this place the neighborhood really is the answer. Measured at the weakest address in Uptown, a coffee shop is projected to fail at 11.8% over two or more years. For a coffee shop the file tiers Uptown Great; against the 129 types ranked in Uptown a coffee shop comes 3rd. The place itself: 98.0% of people are in work, high-income households come to 69.7%, the stock is young here, 44.6% of it built since 2000, vacancy runs high at 12.0% of homes, which is what a thin retail street looks like in the data, on income it sits in the Working band.
West Queen Anne. Across the 19 addresses scored here, a coffee shop projects 89.53% Best and 85.0% Typical. Best to weakest in West Queen Anne is 89.0% against 66.9%, 22.1 points apart, which is wide enough that the specific site is doing more work than the name of the area. The bottom of West Queen Anne, its weakest address, projects a coffee shop failing 33.1% of the time within two or more years. In the file West Queen Anne is Great for a coffee shop, which puts a coffee shop 1st of the 129 types ranked there. In West Queen Anne itself, the median age is 32.7 years, the median journey to work is 24.3 minutes, households average 2.4 people, employment stands at 96.2%, 14.8% of homes sit empty, high for this metro.
Ballard. 26 addresses in Ballard carry a score for a coffee shop. Best projects 89.38% and Typical 82.5%. The best scored address reaches 89.0% and the weakest 50.7%, a spread of 38.3 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Down at the weakest address in Ballard the projected chance a coffee shop does not last two years is 49.3%. For a coffee shop the file tiers Ballard Great; against the 129 types ranked in Ballard a coffee shop comes 2nd. On the ground, at 1.7 people the average household is small, singles and couples more than families, poverty comes to 7.0%, the median commute runs 31.7 minutes, 76.6% of adults hold a bachelor's degree or more, the median age is 34.7 years.
Columbia City. Scored across 23 addresses, a coffee shop in Columbia City reaches 89.37% Best and 84.7% Typical. The gap inside Columbia City is 18.0 points, from 89.0% at the best scored address to 71.0% at the weakest. Getting the neighborhood right is half of it. For a coffee shop the weakest address in Columbia City projects failure within two or more years at 29.0%. Columbia City is Great for a coffee shop in the file, and 6th of the 129 types it ranks there is where a coffee shop lands. What the surrounding blocks look like: at 52.9% the top bracket is thin here, degree holders are thinner on the ground here, 54.3% of adults, the median journey to work is 31.6 minutes, the middle of the age range sits at 35.4 years, household size comes to 2.4 people.
Crown Hill. Take the Best figure in Crown Hill and a coffee shop projects 89.32%. Take Typical and it projects 84.2%. 13 addresses here carry a score. There are 21.2 points between the best scored address at 89.0% and the weakest at 67.8%, so choosing Crown Hill is the start of the decision rather than the end of it. The same coffee shop at the worst address in Crown Hill is projected to fail 32.2% of the time over two or more years. The file calls Crown Hill Great for a coffee shop and places a coffee shop 1st among the 129 business types it ranks in Crown Hill. On the ground, it is a Middle-income area, it sits near the top of this metro for income, at the 69.0 percentile, at 6.0% the poverty rate sits below this metro, high-income households come to 76.7%, the average household is 2.4 people.
A coffee shop in Atlanta, place by place
Blandtown. A coffee shop here reads 89.26% Best and 87.1% Typical across 11 scored addresses. From 89.0% at the best scored address to 84.8% at the weakest is 4.2 points. Enough for the address to move the odds, not enough for it to settle them. The weakest address in Blandtown carries a projected failure rate of 15.2% for a coffee shop over two or more years. Blandtown reads Great for a coffee shop, with a coffee shop sitting 102nd among the 129 types ranked there. What the surrounding blocks look like: 16.6% of homes sit empty, high for this metro, the area reads Middle-income, commutes are long, a median of 31.5 minutes, at 1.7 people the average household is small, singles and couples more than families, 62.1% of adults hold a bachelor's degree or more.
Midtown. Take the Best figure in Midtown and a coffee shop projects 89.04%. Take Typical and it projects 85.0%. 19 addresses here carry a score. 89.0% at the best scored address against 72.3% at the weakest is 16.7 points of spread. The neighborhood gets you a shortlist and the address settles it. Take the weakest address in Midtown and a coffee shop there is projected to close within two years 27.7% of the time. A coffee shop is Great in Midtown by the file's tier, and 3rd of the 129 types it ranks in Midtown. On the ground, vacancy comes to 8.9% of homes, the median journey to work is 24.6 minutes, the median age is 37.4 years, employment stands at 95.7%, it is an Upper-Middle-income area.
Grant Park. 22 addresses in Grant Park carry a score for a coffee shop. Best projects 88.78% and Typical 85.7%. Grant Park spans 13.1 points, 89.0% down to 75.9%. Two addresses a few streets apart here are not the same bet. The same coffee shop at the worst address in Grant Park is projected to fail 24.1% of the time over two or more years. Grant Park reads Great for a coffee shop, with a coffee shop sitting 21st among the 129 types ranked there. What the surrounding blocks look like: the area reads Upper-Middle-income, commutes are long, a median of 31.4 minutes, it is a high-income pocket, with 71.7% of households in the top bracket, 43.0% of the housing went up after 2000, household size comes to 2.2 people.
Underwood Hills. 15 addresses in Underwood Hills carry a score for a coffee shop. Best projects 87.94% and Typical 85.1%. From 87.3% at the best scored address to 78.2% at the weakest is 9.1 points. Enough for the address to move the odds, not enough for it to settle them. The weakest address in Underwood Hills carries a projected failure rate of 21.8% for a coffee shop over two or more years. On the file's tiers Underwood Hills is Great for a coffee shop, and a coffee shop takes 88th place of the 129 types ranked in Underwood Hills. As a place, employment stands at 96.7%, it is an Upper-Middle-income area, income here is at the 80.9 percentile, near the top of the metro, almost nothing sits empty, with vacancy at 7.3% of homes, it is a high-income pocket, with 69.2% of households in the top bracket.
Downtown. Scored across 39 addresses, a coffee shop in Downtown reaches 87.77% Best and 81.4% Typical. 29.3 points separate the best scored address at 89.0% from the weakest at 59.7%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. Move the same coffee shop to the weakest address in Downtown and the projected chance it is closed inside two years is 40.3%. The file's own tier for a coffee shop in Downtown is Great, with a coffee shop 12th of the 129 types ranked in the place. Downtown as a place: households are small, averaging 1.4 people, which reads as singles and couples rather than families, at a median 20.7 minutes the journey to work is shorter than this metro's, on income it is at the 45.7 percentile, low for this metro, median age comes to 38.2 years, 56.9% of households sit in the top bracket.
A coffee shop in Orlando, place by place
South Orange. South Orange holds 10 scored addresses for a coffee shop, projecting 89.11% Best and 86.1% Typical. The best scored address reaches 89.0% and the weakest 81.5%, a narrow band of 7.5 points, so the address shifts the odds here without deciding them. At the weakest address in South Orange a coffee shop carries a projected failure rate of 18.5% over two or more years. In the file South Orange is Great for a coffee shop, which puts a coffee shop 99th of the 129 types ranked there. In South Orange itself, employment stands at 97.5%, the middle of the age range sits at 40.6 years, the median journey to work is 26.3 minutes, 10.3% of homes sit vacant, 39.5% of the housing went up after 2000, new for this metro.
Colonial Town Center. 16 addresses in Colonial Town Center carry a score for a coffee shop. Best projects 88.64% and Typical 84.4%. Colonial Town Center spans 14.9 points, 89.0% down to 74.1%. Two addresses a few streets apart here are not the same bet. At the weakest address in Colonial Town Center a coffee shop carries a projected failure rate of 25.9% over two or more years. The file tiers Colonial Town Center Good for a coffee shop, and rates a coffee shop 121st of the 129 business types it ranks there. The place itself: it is a Middle-income area, the middle of the age range sits at 35.7 years, income sits mid-table here, the 61.6 percentile, 11.7% of people here are below the poverty line, commutes come to a median 28.2 minutes.
Central Business District. Take the Best figure in Central Business District and a coffee shop projects 88.30%. Take Typical and it projects 81.5%. 12 addresses here carry a score. 89.0% at the best scored address against 66.9% at the weakest is 22.1 points of spread. The neighborhood gets you a shortlist and the address settles it. The bottom of Central Business District, its weakest address, projects a coffee shop failing 33.1% of the time within two or more years. Tiered Good for a coffee shop, Central Business District ranks a coffee shop 5th of the 129 types it ranks. Central Business District as a place: it is a Middle-income area, degree holders are unusually common here, 71.4% of adults, households run small here, 1.5 people, 66.7% of households sit in the top income bracket, high for this metro, the median age is a young 32.3 years.
Kirkman South. For a coffee shop, Kirkman South projects 84.1% Typical and 88.16% Best, over 11 scored addresses. The best scored address reaches 88.2% and the weakest 75.0%, a spread of 13.2 points, so the neighborhood narrows the search and the address is what still decides it. The weakest address in Kirkman South carries a projected failure rate of 25.0% for a coffee shop over two or more years. On the file's tiers Kirkman South is Average for a coffee shop, and a coffee shop takes 79th place of the 129 types ranked in Kirkman South. What the surrounding blocks look like: at 33.2 years the median age sits below this metro's, 18.2% of the housing went up after 2000, the median commute runs 27.3 minutes, employment stands at 93.1%, at 21.1% the poverty rate is among the higher ones here.
Florida Center. A coffee shop in Florida Center is projected at 87.47% where the address is strong and 81.5% where it is ordinary, measured over 63 scored addresses. 29.8 points separate the best scored address at 89.0% from the weakest at 59.2%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. A coffee shop at the weakest address in Florida Center has a projected chance of closing inside two years of 40.8%. A coffee shop is Average in Florida Center by the file's tier, and 2nd of the 129 types it ranks in Florida Center. In Florida Center itself, at 18.4% the poverty rate is among the higher ones here, formal education is less common here than across the metro, at 26.8% of adults, high earners are scarce here, at 35.2% of households, at 31.9 years the median age sits below this metro's, household size comes to 2.6 people.
A coffee shop in Chicago, place by place
Wicker Park. A coffee shop in Wicker Park is projected at 89.81% where the address is strong and 88.5% where it is ordinary, measured over 11 scored addresses. Almost every address here is equivalent: the best scored address reaches 89.0% and the weakest 87.3%, 1.7 points apart, so in this place the neighborhood really is the answer. The same coffee shop at the worst address in Wicker Park is projected to fail 12.7% of the time over two or more years. Wicker Park comes out Great for a coffee shop, and a coffee shop ranks 1st of the 129 types the file ranks in Wicker Park. On the ground, it is an Affluent-income area, at 4.9% of homes, empty property is rare here, the median age is 32.5 years, household size comes to 2.0 people, commutes come to a median 31.9 minutes.
Palmer Square. The file scores 10 addresses for a coffee shop in Palmer Square: 89.23% Best, 87.2% Typical. The best scored address reaches 89.0% and the weakest 86.5%, a narrow band of 2.5 points, so the address shifts the odds here without deciding them. The weakest address in Palmer Square carries a projected failure rate of 13.5% for a coffee shop over two or more years. A coffee shop is Great in Palmer Square by the file's tier, and 114th of the 129 types it ranks in Palmer Square. Palmer Square as a place: it is an Upper-Middle-income area, it is unusually well educated, with 69.2% of adults holding a bachelor's degree or more, vacancy runs high at 9.4% of homes, which is what a thin retail street looks like in the data, it is a high-income pocket, with 65.5% of households in the top bracket, poverty comes to 10.3%.
North Center. Take the Best figure in North Center and a coffee shop projects 89.05%. Take Typical and it projects 81.6%. 32 addresses here carry a score. North Center runs from 89.0% all the way down to 57.0%, 32.0 points. Saying you are opening in North Center says almost nothing until you say which address. A coffee shop at the weakest address in North Center has a projected chance of closing inside two years of 43.0%. Rated Great for a coffee shop, North Center puts a coffee shop 2nd out of the 129 business types the file ranks there. The place itself: median age comes to 38.6 years, employment comes to 97.4%, the median commute runs 35.4 minutes, the stock is young here, 30.5% of it built since 2000, it sits near the top of this metro for income, at the 90.7 percentile.
Sheffield Neighbors. A coffee shop here reads 88.76% Best and 85.5% Typical across 17 scored addresses. 89.0% at the best scored address against 76.8% at the weakest is 12.2 points of spread. The neighborhood gets you a shortlist and the address settles it. A coffee shop at the weakest address in Sheffield Neighbors has a projected chance of closing inside two years of 23.2%. The file tiers Sheffield Neighbors Great for a coffee shop, and rates a coffee shop 17th of the 129 business types it ranks there. What the surrounding blocks look like: on income it reaches the 90.0 percentile of this metro, degree holders are unusually common here, 80.6% of adults, the area reads Affluent-income, the building stock is old, with only 6.2% of it built after 2000, at 28.2 years the median age sits below this metro's.
Logan Square. Scored across 92 addresses, a coffee shop in Logan Square reaches 88.57% Best and 85.5% Typical. The gap inside Logan Square is 13.1 points, from 89.0% at the best scored address to 75.9% at the weakest. Getting the neighborhood right is half of it. At the weakest address in Logan Square a coffee shop carries a projected failure rate of 24.1% over two or more years. Logan Square reads Great for a coffee shop, with a coffee shop sitting 20th among the 129 types ranked there. What the surrounding blocks look like: on income it reaches the 58.7 percentile of this metro, 62.0% of households are high income, 13.2% of people here are below the poverty line, median age comes to 33.4 years, commutes come to a median 36.6 minutes.
A coffee shop in San Francisco, place by place
Financial District/South Beach. Financial District/South Beach holds 13 scored addresses for a coffee shop, projecting 90.30% Best and 84.6% Typical. Inside Financial District/South Beach the scored addresses range 53.4% to 89.0%. 35.6 points of difference in one place is the clearest case there is for choosing the site and not the area. Move the same coffee shop to the weakest address in Financial District/South Beach and the projected chance it is closed inside two years is 46.6%. Financial District/South Beach comes out Great for a coffee shop, and a coffee shop ranks 4th of the 129 types the file ranks in Financial District/South Beach.
Hayes Valley. Across the 16 addresses scored here, a coffee shop projects 90.00% Best and 82.2% Typical. Hayes Valley runs from 89.0% all the way down to 49.4%, 39.6 points. Saying you are opening in Hayes Valley says almost nothing until you say which address. Put a coffee shop at the weakest address in Hayes Valley and two or more years later it is projected to be gone 50.6% of the time. For a coffee shop the file tiers Hayes Valley Great; against the 129 types ranked in Hayes Valley a coffee shop comes 3rd. What the surrounding blocks look like: employment comes to 95.3%, much of it is new build, 25.7% of the housing going up after 2000, the area reads Middle-income, empty homes run to 14.0%, which reads as a thin street in the data, on income it reaches the 58.8 percentile of this metro.
Outer Richmond. Scored across 22 addresses, a coffee shop in Outer Richmond reaches 89.80% Best and 84.1% Typical. The best scored address reaches 89.0% and the weakest 64.2%, a spread of 24.8 points, so the neighborhood narrows the search and the address is what still decides it. Down at the weakest address in Outer Richmond the projected chance a coffee shop does not last two years is 35.8%. The file tiers Outer Richmond Great for a coffee shop, and rates a coffee shop 4th of the 129 business types it ranks there.
Rockridge. Scored across 10 addresses, a coffee shop in Rockridge reaches 89.73% Best and 83.7% Typical. Rockridge spans 20.3 points, 89.0% down to 68.7%. Two addresses a few streets apart here are not the same bet. A coffee shop at the weakest address in Rockridge has a projected chance of closing inside two years of 31.3%. Rockridge reads Great for a coffee shop, with a coffee shop sitting 4th among the 129 types ranked there. Rockridge as a place: the median journey to work is 34.1 minutes, household size comes to 2.4 people, employment comes to 94.7%, it sits near the top of this metro for income, at the 87.8 percentile, on income it sits in the Upper-Middle band.
Piedmont Avenue. A coffee shop in Piedmont Avenue is projected at 89.72% where the address is strong and 82.4% where it is ordinary, measured over 11 scored addresses. 26.6 points separate the best scored address at 89.0% from the weakest at 62.4%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. At the weakest address in Piedmont Avenue a coffee shop carries a projected failure rate of 37.6% over two or more years. The file's own tier for a coffee shop in Piedmont Avenue is Great, with a coffee shop 8th of the 129 types ranked in the place. The place itself: 6.7% of the housing went up after 2000, on income it sits in the Middle band, at 6.4% the poverty rate sits below this metro, degree holders are unusually common here, 77.7% of adults, households are small, averaging 1.8 people, which reads as singles and couples rather than families.
A coffee shop in Washington DC, place by place
Bethesda Center. For a coffee shop, Bethesda Center projects 88.5% Typical and 90.07% Best, over 11 scored addresses. The spread is 1.7 points, 89.0% at the best scored address against 87.3% at the weakest. That is close enough that in Bethesda Center the neighborhood is the choice that matters. Put a coffee shop at the weakest address in Bethesda Center and two or more years later it is projected to be gone 12.7% of the time. Bethesda Center comes out Great for a coffee shop, and a coffee shop ranks 4th of the 129 types the file ranks in Bethesda Center.
Dupont Circle. A coffee shop here reads 89.90% Best and 86.9% Typical across 51 scored addresses. The best scored address reaches 89.0% and the weakest 48.0%, a spread of 41.0 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Down at the weakest address in Dupont Circle the projected chance a coffee shop does not last two years is 52.0%. Dupont Circle reads Great for a coffee shop, with a coffee shop sitting 1st among the 129 types ranked there. The place itself: it is a Working-income area, households are small, averaging 1.4 people, which reads as singles and couples rather than families, income reaches only the 39.3 percentile here, poverty runs to 10.7%, above this metro, 92.2% of adults hold a bachelor's degree or more, well above this metro.
Truxton Circle. Across the 22 addresses scored here, a coffee shop projects 89.65% Best and 86.3% Typical. The gap inside Truxton Circle is 14.4 points, from 89.0% at the best scored address to 74.6% at the weakest. Getting the neighborhood right is half of it. Move the same coffee shop to the weakest address in Truxton Circle and the projected chance it is closed inside two years is 25.4%. On the file's tiers Truxton Circle is Great for a coffee shop, and a coffee shop takes 31st place of the 129 types ranked in Truxton Circle. Truxton Circle as a place: high-income households come to 77.0%, employment stands at 98.9%, the median journey to work is 31.1 minutes, vacancy runs high at 12.8% of homes, which is what a thin retail street looks like in the data, only 9.7% of the housing went up after 2000.
Bloomingdale. For a coffee shop, Bloomingdale projects 85.5% Typical and 89.55% Best, over 22 scored addresses. The best scored address reaches 89.0% and the weakest 74.6%, a spread of 14.4 points, so the neighborhood narrows the search and the address is what still decides it. The bottom of Bloomingdale, its weakest address, projects a coffee shop failing 25.4% of the time within two or more years. For a coffee shop the file tiers Bloomingdale Great; against the 129 types ranked in Bloomingdale a coffee shop comes 6th. In Bloomingdale itself, the median age is 37.2 years, income here is at the 93.8 percentile, near the top of the metro, only 7.0% of the housing went up after 2000, the area reads Affluent-income, at 6.1% the poverty rate sits below this metro.
Stronghold. For a coffee shop, Stronghold projects 83.3% Typical and 89.40% Best, over 20 scored addresses. 30.6 points separate the best scored address at 89.0% from the weakest at 58.4%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. Put a coffee shop at the weakest address in Stronghold and two or more years later it is projected to be gone 41.6% of the time. On the file's tiers Stronghold is Great for a coffee shop, and a coffee shop takes 1st place of the 129 types ranked in Stronghold. On the ground, 72.5% of adults hold a bachelor's degree or more, the median age is 34.5 years, households average 2.0 people, high-income households come to 70.7%, employment stands at 95.4%.
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Fordson West. A coffee shop here reads 87.49% Best and 83.1% Typical across 77 scored addresses. The best scored address reaches 89.0% and the weakest 69.6%, a spread of 19.4 points, so the neighborhood narrows the search and the address is what still decides it. Down at the weakest address in Fordson West the projected chance a coffee shop does not last two years is 30.4%. In the file Fordson West is Great for a coffee shop, which puts a coffee shop 1st of the 129 types ranked there.
Midtown. A coffee shop in Midtown is projected at 86.74% where the address is strong and 77.8% where it is ordinary, measured over 32 scored addresses. The best scored address reaches 89.0% and the weakest 52.5%, a spread of 36.5 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Measured at the weakest address in Midtown, a coffee shop is projected to fail at 47.5% over two or more years. Tiered Great for a coffee shop, Midtown ranks a coffee shop 4th of the 129 types it ranks. As a place, 46.3% of adults hold a bachelor's degree or more, well above this metro, on income it sits in the Working band, households run small here, 1.6 people, the poverty rate is high for this metro at 39.1%, empty homes run to 22.4%, which reads as a thin street in the data.
Fordson East. A coffee shop in Fordson East is projected at 86.42% where the address is strong and 81.0% where it is ordinary, measured over 78 scored addresses. Fordson East runs from 89.0% all the way down to 61.5%, 27.5 points. Saying you are opening in Fordson East says almost nothing until you say which address. The bottom of Fordson East, its weakest address, projects a coffee shop failing 38.5% of the time within two or more years. The file's own tier for a coffee shop in Fordson East is Great, with a coffee shop 3rd of the 129 types ranked in the place.
Art Center. 11 addresses in Art Center carry a score for a coffee shop. Best projects 85.86% and Typical 77.3%. The best scored address reaches 89.0% and the weakest 57.0%, a spread of 32.0 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. For a coffee shop the weakest address in Art Center projects failure within two or more years at 43.0%. In the file Art Center is Great for a coffee shop, which puts a coffee shop 1st of the 129 types ranked there. The place itself: the area reads Middle-income, at 22.1% the poverty rate sits below this metro, at 1.6 people the average household is small, singles and couples more than families, the commute is short, a median 19.0 minutes, employment stands at 98.7%.
North Rosedale Park. For a coffee shop, North Rosedale Park projects 81.8% Typical and 85.79% Best, over 18 scored addresses. There are 15.0 points between the best scored address at 88.2% and the weakest at 73.2%, so choosing North Rosedale Park is the start of the decision rather than the end of it. A coffee shop at the weakest address in North Rosedale Park has a projected chance of closing inside two years of 26.8%. North Rosedale Park reads Great for a coffee shop, with a coffee shop sitting 5th among the 129 types ranked there. What the surrounding blocks look like: only 0.9% of the housing went up after 2000, on income it sits in the Working band, almost nothing sits empty, with vacancy at 11.6% of homes, degree attainment sits at 18.2% of adults, household size comes to 2.6 people.
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Cedar Park. Cedar Park holds 38 scored addresses for a coffee shop, projecting 89.63% Best and 84.6% Typical. A 39.6 point spread, 89.0% to 49.4%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. Take the weakest address in Cedar Park and a coffee shop there is projected to close within two years 50.6% of the time. The file tiers Cedar Park Great for a coffee shop, and rates a coffee shop 5th of the 129 business types it ranks there. On the ground, 18.5% of people here are below the poverty line, the middle of the age range sits at 34.4 years, 42.9% of households sit in the top bracket, household size comes to 2.1 people, commutes come to a median 32.4 minutes.
Ludlow. Here the projection for a coffee shop is 89.51% Best, 85.5% Typical, taken over 15 scored addresses. There are 17.2 points between the best scored address at 89.0% and the weakest at 71.8%, so choosing Ludlow is the start of the decision rather than the end of it. The bottom of Ludlow, its weakest address, projects a coffee shop failing 28.2% of the time within two or more years. A coffee shop is Great in Ludlow by the file's tier, and 3rd of the 129 types it ranks in Ludlow. The place itself: 9.5% of the housing is empty, high-income households come to 39.4%, it sits at the 46.6 percentile for income in this metro, 91.6% of people are in work, much of it is new build, 39.7% of the housing going up after 2000.
East Passyunk. Here the projection for a coffee shop is 89.44% Best, 83.9% Typical, taken over 27 scored addresses. A 38.3 point spread, 89.0% to 50.7%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. Down at the weakest address in East Passyunk the projected chance a coffee shop does not last two years is 49.3%. East Passyunk comes out Great for a coffee shop, and a coffee shop ranks 2nd of the 129 types the file ranks in East Passyunk. East Passyunk as a place: the average household is 2.1 people, employment stands at 96.4%, the middle of the age range sits at 37.1 years, 62.3% of adults hold a bachelor's degree or more, well above this metro, it sits near the top of this metro for income, at the 83.8 percentile.
Newbold. A coffee shop here reads 89.36% Best and 81.9% Typical across 24 scored addresses. Inside Newbold the scored addresses range 50.2% to 89.0%. 38.8 points of difference in one place is the clearest case there is for choosing the site and not the area. For a coffee shop the weakest address in Newbold projects failure within two or more years at 49.8%. In the file Newbold is Great for a coffee shop, which puts a coffee shop 4th of the 129 types ranked there. Newbold as a place: employment stands at 89.7%, commutes come to a median 34.3 minutes, high-income households come to 41.2%, at 4.3% of homes, empty property is rare here, the area reads Middle-income.
East Kensington. East Kensington holds 30 scored addresses for a coffee shop, projecting 89.30% Best and 84.7% Typical. The best scored address reaches 89.0% and the weakest 66.4%, a spread of 22.6 points, so the neighborhood narrows the search and the address is what still decides it. At the worst address East Kensington has, a coffee shop projects a 33.6% chance of closing inside two or more years. Tiered Great for a coffee shop, East Kensington ranks a coffee shop 4th of the 129 types it ranks. What the surrounding blocks look like: 50.4% of adults hold a bachelor's degree or more, well above this metro, the area reads Middle-income, it is a high-income pocket, with 49.2% of households in the top bracket, income here is at the 56.8 percentile, near the top of the metro, 10.4% of homes sit empty, high for this metro.
A coffee shop in Minneapolis, place by place
Lowry Hill East. Scored across 10 addresses, a coffee shop in Lowry Hill East reaches 89.43% Best and 87.0% Typical. The band runs 9.2 points wide, 89.0% down to 79.8%. Choosing well inside Lowry Hill East helps; on its own it does not decide the outcome. The bottom of Lowry Hill East, its weakest address, projects a coffee shop failing 20.2% of the time within two or more years. Tiered Great for a coffee shop, Lowry Hill East ranks a coffee shop 2nd of the 129 types it ranks. As a place, the area reads Working-income, it sits low in this metro for income, at the 24.0 percentile, at 37.9% the top bracket is thin here, empty homes run to 7.7%, which reads as a thin street in the data, households run small here, 1.6 people.
Standish. Standish holds 20 scored addresses for a coffee shop, projecting 89.16% Best and 85.4% Typical. 89.0% at the best scored address against 71.8% at the weakest is 17.2 points of spread. The neighborhood gets you a shortlist and the address settles it. At the worst address Standish has, a coffee shop projects a 28.2% chance of closing inside two or more years. Standish is Great for a coffee shop in the file, and 3rd of the 129 types it ranks there is where a coffee shop lands. The place itself: poverty is uncommon here, 4.5%, on income it sits in the Middle band, income here is at the 65.0 percentile, near the top of the metro, 69.3% of households sit in the top income bracket, high for this metro, at 4.4% of homes, empty property is rare here.
Holland. 13 addresses in Holland carry a score for a coffee shop. Best projects 88.62% and Typical 85.0%. The gap inside Holland is 11.3 points, from 89.0% at the best scored address to 77.7% at the weakest. Getting the neighborhood right is half of it. Measured at the weakest address in Holland, a coffee shop is projected to fail at 22.3% over two or more years. The file calls Holland Great for a coffee shop and places a coffee shop 2nd among the 129 business types it ranks in Holland. As a place, empty homes run to 8.4%, which reads as a thin street in the data, income reaches only the 38.0 percentile here, the poverty rate is 9.2%, housing built since 2000 comes to 12.0%, degree attainment sits at 51.1% of adults.
Fulton. The file scores 20 addresses for a coffee shop in Fulton: 88.57% Best, 84.6% Typical. The best scored address reaches 89.0% and the weakest 66.9%, a spread of 22.1 points, so the neighborhood narrows the search and the address is what still decides it. For a coffee shop the weakest address in Fulton projects failure within two or more years at 33.1%. The file's own tier for a coffee shop in Fulton is Great, with a coffee shop 2nd of the 129 types ranked in the place. In Fulton itself, households average 2.4 people, the median commute runs 22.0 minutes, employment stands at 96.7%, it sits near the top of this metro for income, at the 96.0 percentile, poverty is low here by this metro's standard, at 3.1%.
Field. 11 addresses in Field carry a score for a coffee shop. Best projects 88.50% and Typical 86.4%. Field runs 88.2% at its best scored address and 84.0% at its weakest, 4.2 points. The block is worth getting right here, and it is not the whole decision. Down at the weakest address in Field the projected chance a coffee shop does not last two years is 16.0%. The file calls Field Great for a coffee shop and places a coffee shop 5th among the 129 business types it ranks in Field. Field as a place: at 4.7% the poverty rate sits below this metro, the area reads Upper-Middle-income, at 5.7% post-2000 stock, the buildings here are older than most, top-bracket households run to 71.0% here, 66.8% of adults hold a bachelor's degree or more, well above this metro.
A coffee shop in Portland, place by place
Creston-Kenilworth. Here the projection for a coffee shop is 88.68% Best, 82.2% Typical, taken over 21 scored addresses. Inside Creston-Kenilworth the scored addresses range 54.3% to 89.0%. 34.7 points of difference in one place is the clearest case there is for choosing the site and not the area. Measured at the weakest address in Creston-Kenilworth, a coffee shop is projected to fail at 45.7% over two or more years. The file's own tier for a coffee shop in Creston-Kenilworth is Great, with a coffee shop 1st of the 129 types ranked in the place. Creston-Kenilworth as a place: income sits mid-table here, the 53.0 percentile, employment comes to 92.7%, 59.3% of households sit in the top bracket, adults with a bachelor's degree or more come to 60.7%, household size comes to 2.3 people.
Central Beaverton. Across the 81 addresses scored here, a coffee shop projects 87.79% Best and 81.1% Typical. The best scored address reaches 89.0% and the weakest 57.9%, a spread of 31.1 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Put a coffee shop at the weakest address in Central Beaverton and two or more years later it is projected to be gone 42.1% of the time. Central Beaverton is Great for a coffee shop in the file, and 4th of the 129 types it ranks there is where a coffee shop lands. On the ground, income here is at the 88.0 percentile, near the top of the metro, the area reads Upper-Middle-income, at 8.4% the poverty rate sits below this metro, almost nothing sits empty, with vacancy at 4.1% of homes, 67.5% of households sit in the top bracket.
Sunnyside. Scored across 19 addresses, a coffee shop in Sunnyside reaches 87.78% Best and 81.9% Typical. Inside Sunnyside the scored addresses range 56.1% to 89.0%. 32.9 points of difference in one place is the clearest case there is for choosing the site and not the area. For a coffee shop the weakest address in Sunnyside projects failure within two or more years at 43.9%. Sunnyside comes out Great for a coffee shop, and a coffee shop ranks 6th of the 129 types the file ranks in Sunnyside. What the surrounding blocks look like: 57.3% of households sit in the top bracket, employment stands at 94.5%, it is a Middle-income area, vacancy is low, 2.5% of homes, households are small, averaging 1.8 people, which reads as singles and couples rather than families.
Kerns. A coffee shop in Kerns is projected at 86.87% where the address is strong and 79.8% where it is ordinary, measured over 10 scored addresses. Kerns runs from 88.2% all the way down to 58.4%, 29.8 points. Saying you are opening in Kerns says almost nothing until you say which address. The weakest address in Kerns carries a projected failure rate of 41.6% for a coffee shop over two or more years. Rated Great for a coffee shop, Kerns puts a coffee shop 3rd out of the 129 business types the file ranks there. In Kerns itself, the median age is 35.2 years, the median commute runs 23.8 minutes, employment comes to 91.4%, 60.1% of adults hold a bachelor's degree or more, 18.2% of homes date from after 2000.
Greenway. The file scores 37 addresses for a coffee shop in Greenway: 85.43% Best, 78.1% Typical. The best scored address reaches 89.0% and the weakest 57.4%, a spread of 31.6 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Put a coffee shop at the weakest address in Greenway and two or more years later it is projected to be gone 42.6% of the time. The file's own tier for a coffee shop in Greenway is Good, with a coffee shop 3rd of the 129 types ranked in the place. What the surrounding blocks look like: at 3.2% of homes, empty property is rare here, at 8.3% the poverty rate sits below this metro, degree attainment sits at 52.6% of adults, 20.3% of the housing went up after 2000, 63.6% of households are high income.
A coffee shop in Houston, place by place
Midtown. Across the 37 addresses scored here, a coffee shop projects 82.47% Best and 76.1% Typical. Inside Midtown the scored addresses range 59.2% to 86.5%. 27.3 points of difference in one place is the clearest case there is for choosing the site and not the area. Down at the weakest address in Midtown the projected chance a coffee shop does not last two years is 40.8%. Rated Great for a coffee shop, Midtown puts a coffee shop 129th out of the 129 business types the file ranks there. Midtown as a place: at a median 24.6 minutes the journey to work is shorter than this metro's, the median age is 33.7 years, employment stands at 96.2%, 60.0% of the housing went up after 2000, new for this metro, 72.0% of adults hold a bachelor's degree or more, well above this metro.
Neartown/Montrose. 91 addresses in Neartown/Montrose carry a score for a coffee shop. Best projects 82.24% and Typical 76.1%. The gap from 86.5% to 53.4% is 33.1 points, wider than the gap between many whole metros. In Neartown/Montrose the address is the decision and the neighborhood name tells you little. For a coffee shop the weakest address in Neartown/Montrose projects failure within two or more years at 46.6%. The file's own tier for a coffee shop in Neartown/Montrose is Great, with a coffee shop 128th of the 129 types ranked in the place. As a place, 11.7% of the housing is empty, employment stands at 96.3%, the middle of the age range sits at 37.2 years, degree holders are unusually common here, 76.6% of adults, it sits near the top of this metro for income, at the 84.0 percentile.
Fourth Ward. The file scores 15 addresses for a coffee shop in Fourth Ward: 81.35% Best, 75.7% Typical. 86.5% at the best scored address against 62.4% at the weakest is 24.1 points of spread. The neighborhood gets you a shortlist and the address settles it. The same coffee shop at the worst address in Fourth Ward is projected to fail 37.6% of the time over two or more years. Rated Great for a coffee shop, Fourth Ward puts a coffee shop 127th out of the 129 business types the file ranks there. The place itself: the median commute runs 26.8 minutes, 10.4% of the housing is empty, employment stands at 93.7%, 77.7% of the housing went up after 2000, new for this metro, 72.3% of adults hold a bachelor's degree or more, well above this metro.
Greater Heights. Greater Heights holds 204 scored addresses for a coffee shop, projecting 80.62% Best and 74.2% Typical. 34.5 points separate the best scored address at 86.5% from the weakest at 52.0%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. Down at the weakest address in Greater Heights the projected chance a coffee shop does not last two years is 48.0%. The file tiers Greater Heights Great for a coffee shop, and rates a coffee shop 129th of the 129 business types it ranks there. As a place, employment stands at 96.7%, median age comes to 37.3 years, commutes come to a median 28.6 minutes, on income it reaches the 98.0 percentile of this metro, degree holders are unusually common here, 78.5% of adults.
Sharpstown. Here the projection for a coffee shop is 80.08% Best, 74.2% Typical, taken over 244 scored addresses. Sharpstown runs from 86.5% all the way down to 53.0%, 33.5 points. Saying you are opening in Sharpstown says almost nothing until you say which address. Take the weakest address in Sharpstown and a coffee shop there is projected to close within two years 47.0% of the time. Sharpstown is Great for a coffee shop in the file, and 128th of the 129 types it ranks there is where a coffee shop lands. What the surrounding blocks look like: the poverty rate is high for this metro at 24.7%, vacancy comes to 11.1% of homes, commutes come to a median 31.2 minutes, the median age is 34.9 years, the average household is 2.6 people.
A coffee shop in Miami, place by place
Central Beach. 29 addresses in Central Beach carry a score for a coffee shop. Best projects 89.22% and Typical 82.4%. The best scored address reaches 89.0% and the weakest 62.0%, a spread of 27.0 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Move the same coffee shop to the weakest address in Central Beach and the projected chance it is closed inside two years is 38.0%. Central Beach reads Great for a coffee shop, with a coffee shop sitting 4th among the 129 types ranked there. On the ground, the stock is young here, 18.0% of it built since 2000, the median journey to work is 25.4 minutes, employment stands at 100.0%, 42.5% of adults hold a bachelor's degree or more, vacancy runs high at 58.8% of homes, which is what a thin retail street looks like in the data.
Oakwood Hills. Scored across 15 addresses, a coffee shop in Oakwood Hills reaches 89.20% Best and 84.9% Typical. The best scored address reaches 89.0% and the weakest 76.4%, a spread of 12.6 points, so the neighborhood narrows the search and the address is what still decides it. The weakest address in Oakwood Hills carries a projected failure rate of 23.6% for a coffee shop over two or more years. On the file's tiers Oakwood Hills is Great for a coffee shop, and a coffee shop takes 9th place of the 129 types ranked in Oakwood Hills. On the ground, the median journey to work is 32.0 minutes, households average 2.1 people, the poverty rate is 12.2%, 97.7% of people are in work, high-income households come to 51.9%.
Lake Ridge. For a coffee shop, Lake Ridge projects 85.4% Typical and 89.13% Best, over 11 scored addresses. There are 10.0 points between the best scored address at 89.0% and the weakest at 79.0%, so choosing Lake Ridge is the start of the decision rather than the end of it. For a coffee shop the weakest address in Lake Ridge projects failure within two or more years at 21.0%. The file's own tier for a coffee shop in Lake Ridge is Great, with a coffee shop 28th of the 129 types ranked in the place. What the surrounding blocks look like: the median age is 44.9 years, 50.4% of households are high income, degree attainment sits at 43.2% of adults, 40.6% of the housing went up after 2000, new for this metro, on income it sits in the Upper-Middle band.
Wynwood/Edgewater. Take the Best figure in Wynwood/Edgewater and a coffee shop projects 88.85%. Take Typical and it projects 78.8%. 46 addresses here carry a score. Inside Wynwood/Edgewater the scored addresses range 49.8% to 89.0%. 39.2 points of difference in one place is the clearest case there is for choosing the site and not the area. Down at the weakest address in Wynwood/Edgewater the projected chance a coffee shop does not last two years is 50.2%. On the file's tiers Wynwood/Edgewater is Great for a coffee shop, and a coffee shop takes 3rd place of the 129 types ranked in Wynwood/Edgewater. The place itself: employment stands at 96.7%, commutes come to a median 28.9 minutes, 70.7% of the housing went up after 2000, new for this metro, income here is at the 90.8 percentile, near the top of the metro, it is an Affluent-income area.
Flagler Heights. A coffee shop in Flagler Heights is projected at 88.45% where the address is strong and 77.9% where it is ordinary, measured over 10 scored addresses. Flagler Heights runs from 89.0% all the way down to 56.1%, 32.9 points. Saying you are opening in Flagler Heights says almost nothing until you say which address. Put a coffee shop at the weakest address in Flagler Heights and two or more years later it is projected to be gone 43.9% of the time. Flagler Heights reads Great for a coffee shop, with a coffee shop sitting 26th among the 129 types ranked there. Flagler Heights as a place: employment stands at 99.1%, 11.6% of people here are below the poverty line, 91.3% of the housing went up after 2000, new for this metro, vacancy is low, 5.0% of homes, degree holders are unusually common here, 65.0% of adults.
A coffee shop in St. Louis, place by place
Southwest Garden. 24 addresses in Southwest Garden carry a score for a coffee shop. Best projects 84.79% and Typical 79.4%. Southwest Garden runs from 89.0% all the way down to 58.4%, 30.6 points. Saying you are opening in Southwest Garden says almost nothing until you say which address. Down at the weakest address in Southwest Garden the projected chance a coffee shop does not last two years is 41.6%. For a coffee shop the file tiers Southwest Garden Great; against the 129 types ranked in Southwest Garden a coffee shop comes 10th.
Bevo Mill. The file scores 38 addresses for a coffee shop in Bevo Mill: 84.62% Best, 78.0% Typical. A 29.3 point spread, 89.0% to 59.7%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. For a coffee shop the weakest address in Bevo Mill projects failure within two or more years at 40.3%. The file calls Bevo Mill Great for a coffee shop and places a coffee shop 55th among the 129 business types it ranks in Bevo Mill.
Princeton Heights. Here the projection for a coffee shop is 84.24% Best, 77.3% Typical, taken over 25 scored addresses. 33.4 points separate the best scored address at 89.0% from the weakest at 55.6%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. At the weakest address in Princeton Heights a coffee shop carries a projected failure rate of 44.4% over two or more years. Princeton Heights comes out Great for a coffee shop, and a coffee shop ranks 25th of the 129 types the file ranks in Princeton Heights.
Tower Grove South. Tower Grove South holds 43 scored addresses for a coffee shop, projecting 84.07% Best and 77.4% Typical. The best scored address reaches 89.0% and the weakest 55.2%, a spread of 33.8 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. The same coffee shop at the worst address in Tower Grove South is projected to fail 44.8% of the time over two or more years. Tiered Great for a coffee shop, Tower Grove South ranks a coffee shop 15th of the 129 types it ranks.
Benton Park West. A coffee shop here reads 83.09% Best and 77.4% Typical across 12 scored addresses. Benton Park West spans 24.0 points, 88.2% down to 64.2%. Two addresses a few streets apart here are not the same bet. For a coffee shop the weakest address in Benton Park West projects failure within two or more years at 35.8%. A coffee shop is Great in Benton Park West by the file's tier, and 109th of the 129 types it ranks in Benton Park West.
A coffee shop in Baltimore, place by place
Fells Point. Scored across 10 addresses, a coffee shop in Fells Point reaches 88.18% Best and 77.8% Typical. 37.4 points separate the best scored address at 89.0% from the weakest at 51.6%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. Down at the weakest address in Fells Point the projected chance a coffee shop does not last two years is 48.4%. Tiered Great for a coffee shop, Fells Point ranks a coffee shop 5th of the 129 types it ranks. As a place, it is a high-income pocket, with 64.4% of households in the top bracket, households are small, averaging 1.6 people, which reads as singles and couples rather than families, commutes come to a median 26.9 minutes, the middle of the age range sits at 33.9 years, 98.0% of people are in work.
Inner Harbor. 14 addresses in Inner Harbor carry a score for a coffee shop. Best projects 85.34% and Typical 75.4%. The gap from 89.0% to 51.2% is 37.8 points, wider than the gap between many whole metros. In Inner Harbor the address is the decision and the neighborhood name tells you little. Take the weakest address in Inner Harbor and a coffee shop there is projected to close within two years 48.8% of the time. Inner Harbor is Great for a coffee shop in the file, and 1st of the 129 types it ranks there is where a coffee shop lands. What the surrounding blocks look like: households average 2.1 people, employment comes to 100.0%, much of it is new build, 67.2% of the housing going up after 2000, on income it reaches the 99.0 percentile of this metro, empty homes run to 21.6%, which reads as a thin street in the data.
Westfield. Take the Best figure in Westfield and a coffee shop projects 83.44%. Take Typical and it projects 78.1%. 12 addresses here carry a score. 89.0% at the best scored address against 68.7% at the weakest is 20.3 points of spread. The neighborhood gets you a shortlist and the address settles it. Move the same coffee shop to the weakest address in Westfield and the projected chance it is closed inside two years is 31.3%. Westfield reads Great for a coffee shop, with a coffee shop sitting 23rd among the 129 types ranked there. What the surrounding blocks look like: it sits near the top of this metro for income, at the 45.5 percentile, it is a high-income pocket, with 54.0% of households in the top bracket, it is unusually well educated, with 42.0% of adults holding a bachelor's degree or more, commutes come to a median 33.6 minutes, household size comes to 2.4 people.
Canton. The file scores 16 addresses for a coffee shop in Canton: 83.41% Best, 75.2% Typical. The best scored address reaches 89.0% and the weakest 58.4%, a spread of 30.6 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. The weakest address in Canton carries a projected failure rate of 41.6% for a coffee shop over two or more years. Tiered Great for a coffee shop, Canton ranks a coffee shop 71st of the 129 types it ranks. What the surrounding blocks look like: employment stands at 97.5%, commutes come to a median 29.5 minutes, it sits near the top of this metro for income, at the 97.0 percentile, the stock is young here, 14.2% of it built since 2000, 80.1% of adults hold a bachelor's degree or more, well above this metro.
Cedmont. 10 addresses in Cedmont carry a score for a coffee shop. Best projects 83.25% and Typical 77.6%. Cedmont spans 19.6 points, 86.5% down to 66.9%. Two addresses a few streets apart here are not the same bet. Put a coffee shop at the weakest address in Cedmont and two or more years later it is projected to be gone 33.1% of the time. Rated Great for a coffee shop, Cedmont puts a coffee shop 32nd out of the 129 business types the file ranks there.
A coffee shop in Los Angeles, place by place
Lacy. The file scores 10 addresses for a coffee shop in Lacy: 89.71% Best, 86.1% Typical. The gap inside Lacy is 15.8 points, from 89.0% at the best scored address to 73.2% at the weakest. Getting the neighborhood right is half of it. The same coffee shop at the worst address in Lacy is projected to fail 26.8% of the time over two or more years. Lacy reads Great for a coffee shop, with a coffee shop sitting 21st among the 129 types ranked there. As a place, 98.0% of people are in work, degree holders are thinner on the ground here, 5.2% of adults, the stock is young here, 15.7% of it built since 2000, at 4.2 people the average household is bigger than most here, it is a Working-income area.
Koreatown. For a coffee shop, Koreatown projects 81.6% Typical and 88.70% Best, over 81 scored addresses. Koreatown runs from 89.0% all the way down to 53.4%, 35.6 points. Saying you are opening in Koreatown says almost nothing until you say which address. At the weakest address in Koreatown a coffee shop carries a projected failure rate of 46.6% over two or more years. A coffee shop is Great in Koreatown by the file's tier, and 20th of the 129 types it ranks in Koreatown. Koreatown as a place: the median journey to work is 34.3 minutes, degree attainment sits at 40.1% of adults, the median age is 36.4 years, employment comes to 92.4%, much of it is new build, 16.0% of the housing going up after 2000.
Irvine Spectrum. For a coffee shop, Irvine Spectrum projects 78.1% Typical and 88.59% Best, over 24 scored addresses. Inside Irvine Spectrum the scored addresses range 52.5% to 89.0%. 36.5 points of difference in one place is the clearest case there is for choosing the site and not the area. The weakest address in Irvine Spectrum carries a projected failure rate of 47.5% for a coffee shop over two or more years. A coffee shop is Great in Irvine Spectrum by the file's tier, and 7th of the 129 types it ranks in Irvine Spectrum.
City Center. City Center holds 22 scored addresses for a coffee shop, projecting 88.56% Best and 78.0% Typical. The best scored address reaches 89.0% and the weakest 51.2%, a spread of 37.8 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. The same coffee shop at the worst address in City Center is projected to fail 48.8% of the time over two or more years. In the file City Center is Great for a coffee shop, which puts a coffee shop 4th of the 129 types ranked there. As a place, the median commute runs 28.2 minutes, 88.7% of people are in work, 10.5% of homes sit empty, high for this metro, the poverty rate is high for this metro at 22.4%, it sits low in this metro for income, at the 8.6 percentile.
Fairfax. Take the Best figure in Fairfax and a coffee shop projects 88.23%. Take Typical and it projects 82.5%. 33 addresses here carry a score. The best scored address reaches 89.0% and the weakest 59.2%, a spread of 29.8 points. This is a place where the address decides the outcome and the neighborhood barely narrows it. Put a coffee shop at the weakest address in Fairfax and two or more years later it is projected to be gone 40.8% of the time. A coffee shop is Great in Fairfax by the file's tier, and 104th of the 129 types it ranks in Fairfax.
A coffee shop in Boston, place by place
Mid-Cambridge. Mid-Cambridge holds 54 scored addresses for a coffee shop, projecting 89.93% Best and 85.3% Typical. A 39.6 point spread, 89.0% to 49.4%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. At the worst address Mid-Cambridge has, a coffee shop projects a 50.6% chance of closing inside two or more years. A coffee shop is Great in Mid-Cambridge by the file's tier, and 2nd of the 129 types it ranks in Mid-Cambridge. The place itself: it is a Middle-income area, 10.9% of homes sit empty, high for this metro, degree holders are unusually common here, 88.9% of adults, on income it lands at the 61.7 percentile of this metro, the median journey to work is 28.5 minutes.
Teele Square. Across the 17 addresses scored here, a coffee shop projects 89.86% Best and 87.4% Typical. Teele Square spans 11.8 points, 89.0% down to 77.2%. Two addresses a few streets apart here are not the same bet. Put a coffee shop at the weakest address in Teele Square and two or more years later it is projected to be gone 22.8% of the time. The file's own tier for a coffee shop in Teele Square is Great, with a coffee shop 4th of the 129 types ranked in the place. In Teele Square itself, almost nothing sits empty, with vacancy at 4.8% of homes, poverty is low here by this metro's standard, at 7.9%, income here is at the 63.8 percentile, near the top of the metro, the median commute runs 34.2 minutes, household size comes to 2.3 people.
Chinatown. A coffee shop here reads 89.77% Best and 84.0% Typical across 15 scored addresses. Chinatown runs from 89.0% all the way down to 48.0%, 41.0 points. Saying you are opening in Chinatown says almost nothing until you say which address. Measured at the weakest address in Chinatown, a coffee shop is projected to fail at 52.0% over two or more years. In the file Chinatown is Great for a coffee shop, which puts a coffee shop 2nd of the 129 types ranked there. The place itself: 91.8% of people are in work, 57.6% of the housing went up after 2000, new for this metro, 27.0% of homes sit empty, high for this metro, poverty runs to 27.1%, above this metro, on income it is at the 4.7 percentile, low for this metro.
Central Hill. Across the 20 addresses scored here, a coffee shop projects 89.74% Best and 87.2% Typical. The best scored address reaches 89.0% and the weakest 80.7%, a narrow band of 8.3 points, so the address shifts the odds here without deciding them. Move the same coffee shop to the weakest address in Central Hill and the projected chance it is closed inside two years is 19.3%. The file tiers Central Hill Great for a coffee shop, and rates a coffee shop 4th of the 129 business types it ranks there. In Central Hill itself, the median commute runs 36.2 minutes, 77.2% of households are high income, degree attainment sits at 77.9% of adults, 99.1% of people are in work, median age comes to 33.7 years.
North End. Across the 38 addresses scored here, a coffee shop projects 89.59% Best and 82.9% Typical. Inside North End the scored addresses range 55.6% to 89.0%. 33.4 points of difference in one place is the clearest case there is for choosing the site and not the area. Take the weakest address in North End and a coffee shop there is projected to close within two years 44.4% of the time. A coffee shop is Great in North End by the file's tier, and 4th of the 129 types it ranks in North End. In North End itself, 28.2% of the housing went up after 2000, new for this metro, vacancy runs high at 12.5% of homes, which is what a thin retail street looks like in the data, income reaches only the 24.2 percentile here, it is a Working-income area, the poverty rate is high for this metro at 13.3%.
A coffee shop in New York City, place by place
Little Italy. Scored across 12 addresses, a coffee shop in Little Italy reaches 90.44% Best and 89.0% Typical. Almost every address here is equivalent: the best scored address reaches 89.0% and the weakest 88.2%, 0.8 points apart, so in this place the neighborhood really is the answer. Move the same coffee shop to the weakest address in Little Italy and the projected chance it is closed inside two years is 11.8%. Little Italy comes out Great for a coffee shop, and a coffee shop ranks 3rd of the 129 types the file ranks in Little Italy. Little Italy as a place: high-income households come to 63.1%, the middle of the age range sits at 40.5 years, 93.1% of people are in work, vacancy runs high at 15.9% of homes, which is what a thin retail street looks like in the data, degree holders are unusually common here, 67.5% of adults.
Garment District. The file scores 34 addresses for a coffee shop in Garment District: 90.43% Best, 88.9% Typical. Best to weakest runs 89.0% down to 88.2%, a gap of 0.8 points. The block you pick barely moves the odds here, so the neighborhood carries the decision. A coffee shop at the weakest address in Garment District has a projected chance of closing inside two years of 11.8%. Tiered Great for a coffee shop, Garment District ranks a coffee shop 3rd of the 129 types it ranks. Garment District as a place: median age comes to 40.4 years, 94.3% of people are in work, the stock is young here, 43.1% of it built since 2000, vacancy runs high at 16.2% of homes, which is what a thin retail street looks like in the data, it is unusually well educated, with 72.0% of adults holding a bachelor's degree or more.
Greenwich Village. Scored across 53 addresses, a coffee shop in Greenwich Village reaches 90.40% Best and 88.7% Typical. There is almost nothing between the addresses: 89.0% at the best and 87.3% at the weakest, 1.7 points. Greenwich Village is one of the rare places where the name on the map is the decision. Measured at the weakest address in Greenwich Village, a coffee shop is projected to fail at 12.7% over two or more years. Greenwich Village reads Great for a coffee shop, with a coffee shop sitting 3rd among the 129 types ranked there. What the surrounding blocks look like: vacancy runs high at 21.5% of homes, which is what a thin retail street looks like in the data, 87.9% of adults hold a bachelor's degree or more, well above this metro, income here is at the 89.4 percentile, near the top of the metro, only 3.6% of the housing went up after 2000, on income it sits in the Upper-Middle band.
Chinatown. Chinatown holds 12 scored addresses for a coffee shop, projecting 90.39% Best and 88.7% Typical. Best to weakest runs 89.0% down to 88.2%, a gap of 0.8 points. The block you pick barely moves the odds here, so the neighborhood carries the decision. Measured at the weakest address in Chinatown, a coffee shop is projected to fail at 11.8% over two or more years. Chinatown comes out Great for a coffee shop, and a coffee shop ranks 3rd of the 129 types the file ranks in Chinatown. What the surrounding blocks look like: median age comes to 43.4 years, employment stands at 90.4%, vacancy runs high at 16.1% of homes, which is what a thin retail street looks like in the data, the poverty rate is high for this metro at 27.9%, on income it is at the 21.7 percentile, low for this metro.
Carnegie Hill. A coffee shop in Carnegie Hill is projected at 90.28% where the address is strong and 88.5% where it is ordinary, measured over 17 scored addresses. Almost every address here is equivalent: the best scored address reaches 89.0% and the weakest 87.3%, 1.7 points apart, so in this place the neighborhood really is the answer. Move the same coffee shop to the weakest address in Carnegie Hill and the projected chance it is closed inside two years is 12.7%. The file's own tier for a coffee shop in Carnegie Hill is Great, with a coffee shop 3rd of the 129 types ranked in the place. What the surrounding blocks look like: 15.3% of homes sit empty, high for this metro, degree holders are unusually common here, 70.9% of adults, on income it reaches the 82.8 percentile of this metro, the area reads Upper-Middle-income, the commute is short, a median 32.9 minutes.
A coffee shop in Tampa Bay, place by place
North Hyde Park. Here the projection for a coffee shop is 86.50% Best, 80.1% Typical, taken over 20 scored addresses. 28.0 points separate the best scored address at 88.2% from the weakest at 60.2%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. The bottom of North Hyde Park, its weakest address, projects a coffee shop failing 39.8% of the time within two or more years. The file calls North Hyde Park Great for a coffee shop and places a coffee shop 37th among the 129 business types it ranks in North Hyde Park. On the ground, the median journey to work is 22.5 minutes, housing built since 2000 comes to 26.5%, the middle of the age range sits at 42.0 years, 97.3% of people are in work, it is unusually well educated, with 77.9% of adults holding a bachelor's degree or more.
Oakford Park. Take the Best figure in Oakford Park and a coffee shop projects 85.68%. Take Typical and it projects 78.3%. 14 addresses here carry a score. 25.2 points separate the best scored address at 89.0% from the weakest at 63.8%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. Move the same coffee shop to the weakest address in Oakford Park and the projected chance it is closed inside two years is 36.2%. Rated Good for a coffee shop, Oakford Park puts a coffee shop 27th out of the 129 business types the file ranks there. The place itself: the middle of the age range sits at 43.5 years, household size comes to 2.4 people, employment stands at 94.0%, the median journey to work is 24.9 minutes, the area reads Middle-income.
Bayshore Beautiful. Across the 19 addresses scored here, a coffee shop projects 85.16% Best and 77.7% Typical. Best to weakest in Bayshore Beautiful is 88.2% against 64.2%, 24.0 points apart, which is wide enough that the specific site is doing more work than the name of the area. Measured at the weakest address in Bayshore Beautiful, a coffee shop is projected to fail at 35.8% over two or more years. The file tiers Bayshore Beautiful Good for a coffee shop, and rates a coffee shop 4th of the 129 business types it ranks there. On the ground, the median commute runs 24.9 minutes, at 4.7% the poverty rate sits below this metro, on income it sits in the Upper-Middle band, much of it is new build, 39.1% of the housing going up after 2000, it sits near the top of this metro for income, at the 86.7 percentile.
Tampa Heights. Across the 17 addresses scored here, a coffee shop projects 84.67% Best and 77.6% Typical. 28.9 points separate the best scored address at 87.3% from the weakest at 58.4%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. Put a coffee shop at the weakest address in Tampa Heights and two or more years later it is projected to be gone 41.6% of the time. Tampa Heights reads Average for a coffee shop, with a coffee shop sitting 115th among the 129 types ranked there. What the surrounding blocks look like: the median commute runs 23.2 minutes, employment comes to 91.9%, households average 2.1 people, poverty runs to 27.8%, above this metro, on income it sits in the Middle band.
Fair Oaks-Manhattan Manor. Scored across 11 addresses, a coffee shop in Fair Oaks-Manhattan Manor reaches 82.99% Best and 74.7% Typical. A 31.6 point spread, 89.0% to 57.4%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. The same coffee shop at the worst address in Fair Oaks-Manhattan Manor is projected to fail 42.6% of the time over two or more years. Fair Oaks-Manhattan Manor comes out Average for a coffee shop, and a coffee shop ranks 5th of the 129 types the file ranks in Fair Oaks-Manhattan Manor. What the surrounding blocks look like: the stock is young here, 35.1% of it built since 2000, on income it is at the 51.7 percentile, low for this metro, degree holders are thinner on the ground here, 42.6% of adults, 50.6% of households sit in the top bracket, household size comes to 2.0 people.
A coffee shop in Phoenix, place by place
Superstition Springs. For a coffee shop, Superstition Springs projects 74.1% Typical and 79.69% Best, over 86 scored addresses. 29.5 points separate the best scored address at 86.5% from the weakest at 57.0%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. The bottom of Superstition Springs, its weakest address, projects a coffee shop failing 43.0% of the time within two or more years. Tiered Great for a coffee shop, Superstition Springs ranks a coffee shop 32nd of the 129 types it ranks. In Superstition Springs itself, the poverty rate is 7.8%, 54.4% of households are high income, the average household is 2.4 people, commutes come to a median 25.8 minutes, employment comes to 96.3%.
Pepperwood. A coffee shop in Pepperwood is projected at 78.04% where the address is strong and 73.8% where it is ordinary, measured over 16 scored addresses. A 25.5 point spread, 85.7% to 60.2%, sits inside this one place. The site is the decision here and the neighborhood is barely a filter. At the weakest address in Pepperwood a coffee shop carries a projected failure rate of 39.8% over two or more years. The file tiers Pepperwood Great for a coffee shop, and rates a coffee shop 127th of the 129 business types it ranks there. On the ground, the average household is 2.3 people, 8.2% of people here are below the poverty line, income sits mid-table here, the 59.4 percentile, median age comes to 34.2 years, 96.6% of people are in work.
Maryvale. 731 addresses in Maryvale carry a score for a coffee shop. Best projects 77.60% and Typical 71.8%. Inside Maryvale the scored addresses range 48.4% to 86.5%. 38.1 points of difference in one place is the clearest case there is for choosing the site and not the area. Move the same coffee shop to the weakest address in Maryvale and the projected chance it is closed inside two years is 51.6%. Rated Good for a coffee shop, Maryvale puts a coffee shop 31st out of the 129 business types the file ranks there.
Dobson Ranch. The file scores 77 addresses for a coffee shop in Dobson Ranch: 77.52% Best, 72.6% Typical. 34.1 points separate the best scored address at 85.7% from the weakest at 51.6%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. The same coffee shop at the worst address in Dobson Ranch is projected to fail 48.4% of the time over two or more years. The file calls Dobson Ranch Good for a coffee shop and places a coffee shop 126th among the 129 business types it ranks in Dobson Ranch. On the ground, 56.7% of households are high income, commutes come to a median 23.2 minutes, poverty comes to 9.2%, employment stands at 97.3%, degree attainment sits at 42.0% of adults.
Kiwanis Park. Across the 11 addresses scored here, a coffee shop projects 77.37% Best and 73.6% Typical. There are 19.5 points between the best scored address at 82.3% and the weakest at 62.8%, so choosing Kiwanis Park is the start of the decision rather than the end of it. Put a coffee shop at the weakest address in Kiwanis Park and two or more years later it is projected to be gone 37.2% of the time. The file's own tier for a coffee shop in Kiwanis Park is Good, with a coffee shop 123rd of the 129 types ranked in the place. The place itself: 37.3% of adults hold a bachelor's degree or more, housing built since 2000 comes to 19.2%, vacancy comes to 5.7% of homes, household size comes to 2.3 people, the median age is 34.2 years.
A coffee shop in San Diego, place by place
Millenia. Millenia holds 11 scored addresses for a coffee shop, projecting 77.13% Best and 72.2% Typical. Millenia spans 23.1 points, 81.5% down to 58.4%. Two addresses a few streets apart here are not the same bet. Measured at the weakest address in Millenia, a coffee shop is projected to fail at 41.6% over two or more years. The file calls Millenia Great for a coffee shop and places a coffee shop 52nd among the 129 business types it ranks in Millenia.
La Playa. Here the projection for a coffee shop is 76.82% Best, 72.5% Typical, taken over 24 scored addresses. La Playa spans 21.3 points, 81.5% down to 60.2%. Two addresses a few streets apart here are not the same bet. At the worst address La Playa has, a coffee shop projects a 39.8% chance of closing inside two or more years. The file tiers La Playa Great for a coffee shop, and rates a coffee shop 118th of the 129 business types it ranks there. What the surrounding blocks look like: 6.6% of homes sit vacant, the building stock is old, with only 3.7% of it built after 2000, income here is at the 85.9 percentile, near the top of the metro, it is an Upper-Middle-income area, 71.0% of adults hold a bachelor's degree or more, well above this metro.
Eastlake Vistas. Here the projection for a coffee shop is 74.24% Best, 70.6% Typical, taken over 15 scored addresses. There are 23.4 points between the best scored address at 75.9% and the weakest at 52.5%, so choosing Eastlake Vistas is the start of the decision rather than the end of it. A coffee shop at the weakest address in Eastlake Vistas has a projected chance of closing inside two years of 47.5%. Eastlake Vistas reads Great for a coffee shop, with a coffee shop sitting 129th among the 129 types ranked there.
Kearny Mesa. 161 addresses in Kearny Mesa carry a score for a coffee shop. Best projects 73.87% and Typical 68.4%. 34.5 points separate the best scored address at 85.7% from the weakest at 51.2%. A coffee shop at the wrong end of that range is a different proposition from one at the right end. The bottom of Kearny Mesa, its weakest address, projects a coffee shop failing 48.8% of the time within two or more years. On the file's tiers Kearny Mesa is Great for a coffee shop, and a coffee shop takes 129th place of the 129 types ranked in Kearny Mesa. As a place, poverty is uncommon here, 6.9%, 9.0% of homes sit empty, high for this metro, it sits near the top of this metro for income, at the 69.7 percentile, 76.9% of households sit in the top income bracket, high for this metro, at 2.0 people the average household is small, singles and couples more than families.
Rolling Hills Ranch. For a coffee shop, Rolling Hills Ranch projects 68.5% Typical and 73.86% Best, over 51 scored addresses. The gap from 83.2% to 49.8% is 33.4 points, wider than the gap between many whole metros. In Rolling Hills Ranch the address is the decision and the neighborhood name tells you little. At the worst address Rolling Hills Ranch has, a coffee shop projects a 50.2% chance of closing inside two or more years. Rolling Hills Ranch is Great for a coffee shop in the file, and 128th of the 129 types it ranks there is where a coffee shop lands.
Where to open a coffee shop in Denver
Denver ranks second of the 24 metros for a coffee shop and carries 186 ranked places for it. Platt Park comes first in the file, at 89.73% Best and 88.1% Typical, across 23 scored addresses. Platt Park is not interchangeable with the rest: much of it is new build, 32.3% of the housing going up after 2000, 76.1% of adults hold a bachelor's degree or more, well above this metro, the area reads Affluent-income.
A metro absent from the table carries no ranked place for a coffee shop, either because too few of its addresses are scored or because the places that would rank are not somewhere a business can open. We would rather leave a metro out than rank it on thin coverage.
Why this list differs from other "best cities for a coffee shop" lists. This ranking answers one question: on Best in each metro, what is the projected chance a coffee shop is still operating two or more years after it opens. It is built from 570,000+ historical business outcomes and the location factors around each scored address. It does not rank cities by how much they like coffee shops, by downtown foot traffic, by cost of living, by population growth, or by how many coffee shops already trade there. Lists built on those things will name different cities, and they are answering a different question. If you want to know where the concept is fashionable, read those. If you want to know where a lease is most likely to still be paying for itself in two years, this is the ranking for that.
The most important factor in choosing a location is the Revenue Capture Score. It is StreetSpring's own measure of the revenue a business can capture at an address, and it measures only that: it is not a revenue forecast for your business, and we publish no revenue, cost or margin figure anywhere on this site. It is the factor that matters most when you are choosing where to put a coffee shop, and it is ours, which is the point: we will not hand you a ranking of the inputs you can buy from anyone (rent, demographics, walkability, how many competitors sit on the block), because a ranking of purchasable inputs is a recipe and not a methodology. A pair of addresses a short walk apart can sit either side of the spread you see in the table above, and the Revenue Capture Score is the largest part of why.
What this page will not tell you
This page does not give you a startup budget, a staffing plan, a revenue forecast or a license checklist, and it does not estimate rent. We hold none of that data, and a business plan built on a number somebody invented for you is the plan that fails underwriting. What we hold is the projected chance a coffee shop lasts two or more years at a specific address, and that is what the location section above is built from.
Questions founders actually ask
How to start a coffee shop?
Starting a coffee shop is a sequence of decisions and the order matters: the address is the one you cannot undo, so get it right first.
Which city is best for opening a coffee shop?
Of the 24 US metros we rank, Charlotte carries the highest projected chance that a coffee shop lasts two or more years on Best, at 83.3%, and San Diego the lowest at 68.0%. The gap between the best and the weakest address inside one metro is 40.6 points, against 15.3 points between the best and the worst metro, so the city is not the decision this data is sharp enough to make. The block is.
Does a higher score mean a coffee shop will make more money there?
No. The figure is the projected chance the business lasts two or more years at that address. It is not a revenue, margin or profit estimate, and we hold no revenue or cost data at all.
What is the most important factor in choosing a location?
The Revenue Capture Score, StreetSpring's own measure of the revenue a business can capture at an address. It is the factor that matters most in choosing where to put a coffee shop.
Source, method and reuse
Every figure on this page is read from StreetSpring Survivability Datasets 2026, version 2026.11.04, as of 2026-11-04, filed at https://streetspring.com/resources/data/national-survivability-scores-2026.csv . Method: https://streetspring.com/resources/tutorial/aeo-methodology . License CC BY 4.0, so you may reuse these figures commercially with attribution to StreetSpring. Full terms: https://creativecommons.org/licenses/by/4.0/ .
Cite it as: StreetSpring (2026). StreetSpring Survivability Datasets 2026, version 2026.11.04. DOI 10.5281/zenodo.22287996.
StreetSpring scores 500+ business types; a figure here is averaged across the price points the tool scores separately for this type.