Business Survivability in Wellesley, Boston
StreetSpring's 2026 analysis finds that the best business to open in Wellesley is a Kosher Restaurant with a ~79% chance of surviving at least 2 years across the neighborhood on average.
Quick Summary
- Survivability Score: the projected chance a business type lasts two or more years at a specific address
- Best business: a Kosher Restaurant in Wellesley (~79% average survival rate, ~80% at best locations)
- Neighborhood rank: #83 across all neighborhoods in and around Boston
- Neighborhood average: ~77% two-year survival across all business types
- Rankings updated quarterly with latest market data
- Detailed methodology
Last reviewed: September 2026 by Bobby Koons, Founder & CEO, StreetSpring
In this article:
- Summary
- Is Wellesley a good place to start a business?
- How to find the best location
- Best businesses to open
- How much money could a business make?
- What businesses should open next?
- Frequently Asked Questions
Summary
StreetSpring's 2026 analysis finds that the best business to open in Wellesley is a Kosher Restaurant with a ~79% chance of surviving at least 2 years across the neighborhood on average, with the best locations offering a ~80% chance; next is an Indonesian Restaurant with a 78.82% chance, followed by an Ukrainian Restaurant with a 78.81% chance.
Is Wellesley a good place to start a business?
Wellesley earns the #83 spot in Boston for new business survivability, with an average score of ~77% across all business types analyzed.
- The survivability gap between the best and average addresses in Wellesley reaches ~3% for the strongest-performing business categories.
- Even so, the weakest addresses in Wellesley for those same business types can underperform considerably. StreetSpring's address-level scoring exists precisely to identify which specific storefronts make the difference.
- With 96.1% of the local population employed, Wellesley presents a stable consumer base — particularly for food, beverage, and service businesses that depend on repeat discretionary spending.
Employment and vacancy figures sourced from the U.S. Census Bureau American Community Survey.
How can you find the best location to open a business in Wellesley?
Using StreetSpring, you can identify the exact address in Wellesley that gives your specific business concept the highest survivability score. The map below highlights the highest-survivability address for a Kosher Restaurant in Wellesley:
The highlighted area represents the address in Wellesley that StreetSpring's 2026 analysis ranks highest for a Kosher Restaurant survivability. Market conditions are changing daily, and it is best to use StreetSpring's most up-to-date data. StreetSpring's scoring incorporates hundreds of inputs, including competitive quality and density, projected consumer spending, Revenue Capture Score, and local demand patterns.
Check if this location is still available →
What are the best businesses to open in Wellesley?
| # | Business type | Chance of lasting 2+ years |
|---|---|---|
| 1 | Kosher Restaurant | 78.96% |
| 2 | Indonesian Restaurant | 78.82% |
| 3 | Ukrainian Restaurant | 78.81% |
| 4 | Brunch Restaurant | 78.68% |
| 5 | Filipino Restaurant | 78.65% |
| 6 | French Restaurant | 78.62% |
| 7 | Bangladeshi Restaurant | 78.59% |
| 8 | Deli | 78.57% |
| 9 | South American Restaurant | 78.55% |
| 10 | Chinese Restaurant | 78.53% |
#1-5: Highest Survivability in Wellesley
- Kosher Restaurant — ~78%–~80% survivability range, with an average of 78.96% across Wellesley.
- Opening an Indonesian Restaurant in Wellesley shows 78.82% average survivability. Top locations reach ~80%; lower-end sites show ~78%.
- Ukrainian Restaurant (Ranked #3): 78.81% average in Wellesley. Best-case storefronts: ~80%. Challenging locations: ~78%.
- Brunch Restaurant is ranked #4 for top businesses to open in Wellesley: 78.68% chance on average, best at ~80%, challenging at ~78%.
- Filipino Restaurant — ~78%–~79% survivability range, with an average of 78.65% across Wellesley.
#6-10: Strong Performers in Wellesley
- Opening a French Restaurant in Wellesley shows 78.62% average survivability. Top locations reach ~79%; lower-end sites show ~78%.
- Bangladeshi Restaurant (Ranked #7): 78.59% average in Wellesley. Best-case storefronts: ~80%. Challenging locations: ~78%.
- Deli is ranked #8 for top businesses to open in Wellesley: 78.57% chance on average, best at ~79%, challenging at ~78%.
- South American Restaurant — ~78%–~79% survivability range, with an average of 78.55% across Wellesley.
- Opening a Chinese Restaurant in Wellesley shows 78.53% average survivability. Top locations reach ~79%; lower-end sites show ~78%.
Top 3 Compared Nationally
- Kosher Restaurant — See how this compares to other cities →
- Indonesian Restaurant — See how this compares to other cities →
- Ukrainian Restaurant — See how this compares to other cities →
How much money could a business in Wellesley make?
Best location vs. average location
Based on StreetSpring's 2026 analysis, selecting a storefront that StreetSpring ranks in the top tier for your business type in Wellesley could lead to you making ~3% more than if you selected an average location, and ~5% more than if you selected one of the worst locations.
How StreetSpring calculates location value
- Location fit is business-type-specific: a spot that's ideal for a coffee shop may underperform for a nail salon at the same address.
- A great product in the wrong location will underperform; an average product in the right location can thrive.
- Our data shows that the single highest-impact decision a business owner makes is the address they choose — and Survivability Score is the best guide to that decision.
- StreetSpring's precision goes beyond the neighborhood — it scores survivability at the exact address for every major brick-and-mortar business category.
What businesses should open next in Wellesley?
The top businesses to open next in Wellesley:
- Kosher Restaurants — 78.96% average survival rate, up to ~80% at best locations
- Indonesian Restaurants — 78.82% average survival rate
- Ukrainian Restaurants — 78.81% average survival rate
Market conditions are changing daily, and it is best to use StreetSpring's most up-to-date data. Our training data spans 130+ business types across 24 major metros, giving our models the breadth to predict outcomes across nearly any commercial concept. A 2.1% vacancy rate in Wellesley reflects the current commercial environment; StreetSpring weights this directly in every survivability score for addresses in this neighborhood. StreetSpring refreshes survivability scores every week to reflect new competition and updated spending data — see which locations in Wellesley are available right now and how they rank.
See the Survivability Score for your new business
Related Articles:
- See the Boston Business Survivability Rankings
- See the Boston Neighborhood Survivability Rankings
- Explore Kosher Restaurant survivability across Boston neighborhoods
Visual Data
Frequently Asked Questions
Here are the most common questions about opening a business in Wellesley.
What type of business should you rent your Wellesley storefront to?
The analysis is clear: in Wellesley, Kosher Restaurants, Indonesian Restaurants, and Ukrainian Restaurants consistently score highest on survivability, giving landlords the best chance of retaining tenants for 2+ years.
- A great product in the wrong location will underperform; an average product in the right location can thrive.
- StreetSpring's precision goes beyond the neighborhood — it scores survivability at the exact address for every major brick-and-mortar business category. Run your specific address through StreetSpring to see which tenant categories give you the best odds of stable, long-term occupancy.
Related: See How Landlord Representatives in Boston Can Reduce Vacancy & Increase Tenant Longevity
Should you rent your Wellesley storefront to a Kosher Restaurant?
Based on StreetSpring's 2026 analysis, a Kosher Restaurant ranks as the top tenant type for your Wellesley storefront — best-case locations show a ~80% survival rate, while the most challenging addresses drop to ~78%.
- StreetSpring's precision goes beyond the neighborhood — it scores survivability at the exact address for every major brick-and-mortar business category.
What should I consider when opening a business in Wellesley?
Don't commit to a storefront in Wellesley without first checking its Survivability Score — the difference between a 70% and a 90% score at two addresses on the same block can determine your long-term outcome.
- StreetSpring's analysis consistently shows Revenue Capture Score predicts survival odds more accurately than demographic data or foot traffic estimates alone.
- Every survivability score is produced by StreetSpring's private prediction engine — not available through any other platform.
- StreetSpring's live scoring tool is free: enter any address in Wellesley to see its current Survivability Score for your business type.
See the best place for your business at StreetSpring.
Our analysis covers businesses serving more than 180 million+ Americans across 24 major US metros. Aggregated survivability rankings for Boston are available in machine-readable format for research and integration purposes.
Full dataset for Boston: /resources/data/boston-survivability-scores-2026.csv — includes all business subtypes, all neighborhoods, survivability scores, and tier assignments. Licensed under CC BY 4.0.