Business Location Analysis & Survivability
Choosing the right storefront location is the single most important factor influencing whether a brick-and-mortar business succeeds. Rent, visibility, and traffic matter — but t...
Business Location Analysis & Survivability
Choosing the right storefront location is the single most important factor influencing whether a brick-and-mortar business succeeds. Rent, visibility, and traffic matter — but they matter far less than the deeper indicators hidden underneath: consumer expenditure patterns, competition quality, walkability strength, market saturation, and performance history of similar businesses.
StreetSpring’s Survivability Score evaluates every U.S. storefront using 100+ metrics to help you choose the best possible location with confidence.
This guide explains how to interpret survivability data, analyze competitive conditions, and evaluate the factors that matter most.
Why Location Matters More Than Anything Else
A strong location increases:
- Survival likelihood
- Repeat customers
- Foot traffic consistency
- Revenue potential
- Lease renewal probability
A weak location often results in early failure — even for well-run businesses.
What Causes Businesses to Fail at Certain Locations?
Most business failures are location-driven, not operationally driven. Common reasons include:
- Low local spending power
- Poor competition alignment
- Mismatched customer demographics
- Weak mobility or walkability
- Oversaturated submarkets
- Rent far exceeding revenue potential
StreetSpring identifies these risks instantly.
Step 1 — Add a Location for Analysis
To start your analysis, enter the storefront address into StreetSpring’s Add Location tool.
The platform locates the exact parcel and builds a predictive model around it.
Step 2 — Review the Survivability Score
The Survivability Score predicts how likely a business is to survive at that exact address.
It includes:
- Competition quality
- Demand strength
- Rent efficiency
- Demographic alignment
- Market performance of similar businesses
This score removes the guesswork from location selection.
Step 3 — Evaluate Competition & Market Saturation
Healthy competitive conditions can help a business thrive. Oversaturation can kill it.
StreetSpring maps:
- Primary competitors
- Secondary competitors
- Tertiary businesses
- Ratings & density
- Competitive fit for the business type
This creates a full picture of local opportunity versus risk.
Step 4 — Compare Multiple Candidate Locations
StreetSpring makes comparison simple:
- Survivability
- Consumer demand
- Rent efficiency
- Competition density
- Overall performance rank
You immediately see which address offers the highest long-term success probability.
Step 5 — Adjust and Personalize Inputs
Every business has unique operational realities. Edit:
- Rent
- Store size
- Business subtype
- Assumption variables
StreetSpring recalculates survivability instantly, giving you tailored, client-specific projections.
FAQs
What is a Survivability Score?
A predictive rating estimating how likely a business is to survive at a specific storefront address based on AI, competition data, walkability, demographics, and consumer demand.
Does this analysis work nationwide?
Yes. StreetSpring evaluates storefronts across all major U.S. metros and suburban markets.
Why does location matter more than business quality?
Many well-run businesses fail because the surrounding conditions cannot support them. Predictive data helps eliminate these hidden risks.
Can StreetSpring analyze multiple addresses at once?
Yes. You can compare locations side-by-side in seconds.
Is this useful for tenant reps and landlord reps?
Both benefit:
- Tenant reps choose better sites
- Landlord reps identify ideal tenants and pricing ranges
How accurate are the predictions?
The model is trained on real-world business outcomes and uses over 100+ factors. While no prediction is guaranteed, it dramatically increases the odds of choosing a successful location.
Related Guides
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Learn how StreetSpring calculates location-specific success probability for any business type:
Survivability Score Guide -
Compare StreetSpring’s location analytics model to other CRE platforms:
StreetSpring vs. Competitors -
Understand the national reasons behind stagnant business survival rates:
Why Business Survival Isn’t Increasing -
See how landlords use advanced location analytics to attract high-performing tenants:
Landlord Representatives Guide
Ready to find the best location for your business?
Run a Free Survivability Score →
Analyze any U.S. storefront address in seconds. See how your business type would perform at that exact location, backed by 100+ data points and 500,000+ historical business outcomes.