Covering the Portland metro, including Vancouver and Hillsboro. No account, no paywall, nothing to buy. Built for anyone deciding where to open, and for the people who advise them.
The projected chance that a specific business type lasts two or more years at a specific address.
Most people choose a location on rent, on a walk-through, and on a feeling about foot traffic. Those are the things you can see standing on the sidewalk. What you cannot see is whether that block has actually supported your kind of business over time, or whether the businesses that lasted there were a different kind entirely.
That question is answerable before a lease is signed, and it is what this research covers for Portland.
Across 47 ranked Portland neighborhoods, the projected chance of lasting two or more years at a good address runs from 53.0% to 84.1% for Watch Store / Repair, a spread of 31.1 percentage points, and from 61.8% to 83.6% for Dessert, a spread of 21.8, the narrowest fully measured range in Portland (section 3 says what that means). The address matters more for one than for the other.
This is the single most useful thing to tell someone early. It tells them how much of their energy belongs on the site search.
| Business type | Good-address range across ranked Portland neighborhoods | Spread | How Portland ranks (of 22 metros compared) |
|---|---|---|---|
| Watch Store / Repair | 53.0% to 84.1% | 31.1 pp | #15 of 22 metros |
| Massage Therapy | 52.5% to 83.6% | 31.1 pp | #19 of 22 metros |
| Music Store | 53.5% to 84.1% | 30.6 pp | #15 of 22 metros |
| Day Care Center | 55.0% to 85.1% | 30.1 pp | #15 of 22 metros |
| Physical Therapy | 60.7% to 90.0%† | 29.3† pp | #17 of 22 metros |
A range is fully measured when neither end draws on a scored location sitting at the highest or lowest figure the national file gives that business type in Portland. 27 of the 129 business types ranked across Portland neighborhoods qualify. A range that reaches either limit is measured only up to that limit, so it could be wider than it prints, and it is left out of this table.
| Business type | Good-address range across ranked Portland neighborhoods | Spread | How Portland ranks (of 22 metros compared) |
|---|---|---|---|
| Dessert | 61.8% to 83.6% | 21.8 pp | #14 of 22 metros |
| International Grocery Store | 62.1% to 84.6% | 22.5 pp | #15 of 22 metros |
| Juices, Smoothies & Acai | 61.0% to 83.6% | 22.6 pp | #14 of 22 metros |
| Cosmetics Shop | 61.6% to 84.6% | 23.0 pp | #20 of 22 metros |
| Pet Boarding | 61.6% to 84.6% | 23.0 pp | #19 of 22 metros |
| Tea Shop | 61.6% to 84.6% | 23.0 pp | #15 of 22 metros |
Business types that share every figure in a row are shown together, never cut by name.
† the highest figure the national file gives that business type anywhere in Portland. Ranked neighborhoods can share it, and a range or spread that reaches it is measured up to that limit, not beyond it.
| Business type | Portland at a good address | Typical address | How Portland ranks (of 22 metros compared) | Against the top other metro |
|---|---|---|---|---|
| Bar | 83.1% | 69.8% | #5 of 22 metros | behind by 0.9 pts |
| Coffee Shop | 83.1% | 69.5% | #7 of 22 metros | behind by 0.4 pts |
| Convenience Store | 84.1% | 68.8% | #9 of 22 metros | behind by 0.4 pts |
| Clothing Store | 83.7% | 66.4% | #11 of 22 metros | behind by 0.8 pts |
| Cafe | 82.7% | 70.3% | #13 of 22 metros | behind by 0.8 pts |
Across 47 ranked Portland neighborhoods, Central Beaverton ranks first, at 84.4% projected two-year survival at a good address (76.1% at a typical address). Roseway ranks last, at 63.3% (55.1% at a typical address).
Averages hide the thing that matters. A single block can beat an entire neighborhood's ranking. Use the neighborhood view to narrow a search, not to rule an area out.
The model is trained on 570,000+ historical business outcomes across 24 U.S. metros and weighs 100+ location factors. The most important number in a location decision is our proprietary Revenue Capture Score: the revenue a business can capture at that address, from its projected market share against forecasted local spend. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool. The figures on this page come from the published files, which carry one figure per base business type, averaged across its price points.
Data version 2026.10.05 (as of 2026-10-05). Geographic scope: the Portland metro area, 66 neighborhoods. "At a good address" is the 90th percentile of a neighborhood's scored locations, the figure the files rank on; ranks against other metros count the 22 metros compared, in the national file's own order.
This page is free and open on purpose. If it would be useful to the people you serve, you are welcome to share it, add it to a resource list, or use it in advising. Nothing is expected in return.
Business Planning, Market Research, Site Selection, or Starting a Business.
If you are starting a business here, these are the people to talk to before you talk to us:
I am Bobby, the founder. I built StreetSpring after watching good operators sign leases on blocks that had never supported their kind of business. If you want the PDF, want to book a session, or think something on this page is wrong, write to me directly.
Bobby | StreetSpring